Grocery Path to Purchase THE FRIDAY 5: ALDI Expands Into Former Big Lots Locations; Lidl, Albertsons Go Private With Meat PG’s 2025 Editor’s Picks, slowing grocery inflation also made news this week The Quest to Measure In-Store Retail Media Industry leaders share best practices during last week’s P2PI Retail Media Summit From Brand Driver to Commerce Engine Impulse-driven and shopper centric, the relatively untapped social commerce sector is a potential revenue boon for grocers Grocers Focus on Retail Media Networks RMNs allows grocers to stage targeted and personalized consumer campaigns, possibly alleviating the need to invest heavily in social commerce Rewards-Based Ads to Debut on Dollar General Media Network Fetch ads help CPG brands convert shoppers, maximize existing investments Loblaw Goes Offline to Drive Sales, Customer Loyalty The humble print receipt has become a vehicle for change for Canadian grocer How Albertsons Is Reaching Price-Conscious Consumers CMO Sean Barrett discussed tactics at last week’s P2PI Retail Media Summit Badger Technologies' Autonomous Robot Enables New Digital Teammate Solution Platform incorporates RFID detection, allowing advertising through retail media networks Ahold Delhaize USA's Retail Media Arm Expands Off-Site Advertising Grocery retail group partners with Chicory NielsenIQ, VusionGroup to Bring New Level of Connectivity to Physical Commerce Tech companies partner on advanced data and AI-powered solutions to help manufacturers and retailers maximize sales performance Mercatus Launches Tool for Regional Grocers New digital experience platform, DXPro, unifies digital and in-store engagement UNFI, GreenChoice Partner on Shelf Tags for Indies Solution simplifies shopping by health condition, diet and other attributes Sam’s Club’s MAP Evolving Into Retail Experience Network Platform becoming more aligned with how people shop Grocery TV Launches 1st Closed-Loop Measurement Solution National in-store retail media network now has access to greater visibility, improved attribution, starting with Hy-Vee Albertsons, Dollar General to Talk Retail Media at GroceryTech 2025 Experts from companies’ retail media arms will join forces to share how grocers can stay competitive in today’s retail landscape Sam’s Club Makes Member Offers More Relevant Partnership with Mastercard lets club retailer utilize advanced technology Gopuff and Koddi Roll Out Incremental Ad Measurement Tools Aim is to enhance in-house platform with cutting-edge solutions Criteo Adds Onsite Video to Retail Media Mix Solution leveraged by Albertsons, Costco, Walmart Mexico, more GroceryTech 2025 to Demystify AI and Computer Vision Retail veteran and AI expert to provide insights into how grocery operations are transforming from the shelf up Albertsons Focuses on 4 Digital Platforms for Growth Platforms designed to drive increased sales, more deeply engage loyal customers and generate robust data for grocer's retail media arm
