Flexibility, agility and adaptability are three things that brands and retailers must embrace in the coming months, to maximize merchandising and continue to drive sales in the store.
With increased competition from numerous channels and the growth of omnichannel shopping, both retailers & suppliers understand the importance of collaboration to meet the needs of today’s shopper.
Winning with shoppers in a world of constant change requires retailers to adjust their thinking about the shopper journey and the role of the store experience.
