Meal Kits

3 kits created in online grocer's first collaboration with a restaurant

Offering the result of partnership with Home Chef

First: Begin with the customer, not the channel

6 kits now available in-store, through delivery from Amazon, Instacart

Offerings also will be available through click-and-collect, Instacart delivery

Kroger, Target, Amazon speakers call for customer-centricity across both channels

Gourmet-style entrees go for affordable prices

Chef'd meals also available now through Innit app

Service attempting to make up for drop-off in subscriptions

Acquisition will drive synergies for operations, logistics, procurement

Rethinking business strategies, produce butchers, urban formats make the list

Each kit feeds two for $14-20