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A new, extensive undercover audit reveals 9 out of 10 grocery stores are not fully stocked with dairy milk. Dairy milk is a key trip driver, and 30 percent of milk shoppers say they’d walk out of the store if they can’t find their preferred dairy milk product.
While 2017 saw online sales capture only 2.9 percent of overall grocery spending, the largely untapped market is anticipated to explode over the next five years, Forrester reports.
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Are you giving the dairy case the attention it deserves? Milk offers unmatched traffic, basket rings and higher profit potential than most other categories.
