Join dunnhumby’s grocery sector leader and industry veteran David Ciancio, and brand loyalty and retail private brand building executive Linda Severin, for a conversation that explores private brand success.
Today’s shoppers are in it for the long haul when it comes to seafood. Not only are they choosing seafood over other proteins more often, they want to eat more of it and are eager to discover new recipes.
With increased competition from numerous channels and the growth of omnichannel shopping, both retailers & suppliers understand the importance of collaboration to meet the needs of today’s shopper.
Winning with shoppers in a world of constant change requires retailers to adjust their thinking about the shopper journey and the role of the store experience.