IRI’s food and beverage New Product Pacesetters™ illustrate that top CPG brands have captured consumers’ hard-earned dollars because they deliver on high expectations.
Consumers want it all!
Dairy milk is a major trip driver with great margins for grocery stores, but customers are too often hung out to dry with out-of-stock experiences and poor selections. Why leave the glass half empty when millions of dollars are to be gained every year?
