Food marketing guidelines for omnichannel promotions.
While U.S. marketers agree that mobile communications are essential to engage and motivate customers, two-thirds say they don’t really understand the mobile user experience or how to make it work for their brands.
It takes a great deal of service to create a great self-service experience.
Some in the industry say that self-service is great customer service, but for that to be true, those tools allowing for self-service must be easy to use and enhance the customer experience.
As smartphones continue to expand their reach and an increasing number of consumers become app-savvy, retailers are evolving their mobile marketing to the next level, leveraging these mobile devices to deliver information, promotions and deals directly to shoppers.