Technology

Consumers want seamless integration, but the industry has been slow to deliver.

Food marketing guidelines for omnichannel promotions. While U.S. marketers agree that mobile communications are essential to engage and motivate customers, two-thirds say they don’t really understand the mobile user experience or how to make it work for their brands.

Products were the inspiration for Albertsons’ online captioning contest.

It takes a great deal of service to create a great self-service experience. Some in the industry say that self-service is great customer service, but for that to be true, those tools allowing for self-service must be easy to use and enhance the customer experience.

Today's mobile apps find products in the store, link to rewards cards and even estimate your shopping bill.

As the National Retail Federation readies for its 101st Annual Convention and Expo set to take place Jan. 15-18 at the Jacob Javits Center in New York,

As smartphones continue to expand their reach and an increasing number of consumers become app-savvy, retailers are evolving their mobile marketing to the next level, leveraging these mobile devices to deliver information, promotions and deals directly to shoppers.

A higher page rank means more people will see your website — and your store. BY LUKE HENRY

Green Hills' in-store technology is driving the next wave of retail: individualized marketing.