Vertical-farming company Bowery Farming is continuing to grow its senior leadership team with the addition of Matt Williams in the role of chief sales officer. Joining New York-based Bowery at a time of accelerated growth – in just the first few months, the company has added 400 new retail locations – Williams will lead its continued rapid retail footprint expansion.
Williams brings extensive industry experience across produce, specialty foods, perishable, frozen and more to his latest role. He comes to Bowery from Paramount, Calif.-based Tattooed Chef, a plant-based frozen food company, where he held the role of chief growth officer. Previously, he was president at Beecher’s Handmade Cheese, SVP at Dean Foods and VP of national accounts at Odwalla, as well as serving as a board member for Organic Valley Fresh. Williams earned a B.A. at the Pennsylvania State University and a master’s in food industry management from the USC Marshall School of Business.
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“Bowery is a fast-growing advocate for climate-smart foods, and a company that I’ve long admired,” noted Williams. “I’m excited to join the team at such a pivotal moment. As Bowery expands its geographic farm locations, retail footprint and grows its product portfolio, demonstrating leadership within [controlled-environment agriculture], I’m committed to supporting the company’s mission to reimagine the future of food.”
Bowery’s pesticide-free produce is now available at more than 1,500 stores and e-commerce partners. The company also just launched a new advertising campaign, running through April 30, that demonstrates how its produce is grown “smarter.” The campaign features outdoor placements in high-traffic locations in New York City and Washington, D.C.