Harmons and Mollie Stone’s Markets have become the most recent food retailers to offer the Retail Rewards Box from Salt Lake City-based startup Bunny James. Designed to deliver a personal and engaging shopping experience for retailers’ most valuable customers, the box enables retailers to transcend the limitations of traditional in-person demos and expensive mailer coupon programs, as it provides a risk-free way for customers to try new food and beverage products while providing feedback and data to retailers and brands.
“We believe in the power of gifting psychology, and the Retail Rewards Box is the ultimate demonstration of this,” noted Bunny James CEO Lonny James. “Our program creates amazing customer loyalty, increases cart size for top shoppers, and provides retailers and brands with invaluable customer data.”
[Read more: "Mollie Stone's Markets Prioritizes Sustainability"]
“Every quarter, our highest-tier, most loyal customers will automatically receive a box at checkout containing a curated assortment of 10 to 15 sample-size items,” said Rich Gillmore, VP of center store for Encino, Calif.-based Gelson’s Markets, an operator of 27 stores in Southern California that has offered the box since 2021. “The response from our customers has been extremely positive. We are excited to do this for our loyal customers and introduce them to something new while providing our vendors the opportunities to get their products to a very targeted audience of our best customers.”
Bunny James, which provides a turnkey service, customizing its program for each retailer, currently plans to expand east, aiming to add four to six key retailers in the next 12 months.
Mill Valley, Calif.-based Mollie Stone’s Marketsoperates nine stores in Northern California, while West Valley City, Utah-based Harmons has 20 grocery locations and a flower shop.