Harris Teeter has rolled out a refreshed logo, along with a new tagline and marketing campaign, “In food with love.” These elements spotlight the grocer’s longtime commitment to innovating and adapting to meet the evolving needs of its customers.
“At Harris Teeter, we’ve always been in love with every aspect of the food business, from supporting our associates to giving back to our local communities to providing the best selection of premium items at a great value,” noted Matt Martin, the grocer’s VP of marketing. “Our modernized and refreshed logo, along with our new tagline and marketing campaign, are a succinct expression of who we are and what we aspire to be.”
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The new logo and tagline were revealed in a social media and digital display ad campaign launched March 1 across the Harris Teeter footprint, and a TV ad campaign kicked off March 9. In the near future, customers will see the updated branding in stores and eventually on their local Harris Teeter storefront.
“Every day, Harris Teeter strives to enrich lives – one meal, one family, one associate and one community at a time,” said Tammy DeBoer, the company’s president. “‘In food with love’ expresses our connection with our 36,000-plus valued associates, the millions of customers we serve, and the vibrant communities in which we operate.”
A wholly owned subsidiary of The Kroger Co., No. 4 on The PG 100, Progressive Grocer's 2022 list of the top food and consumables retailers in North America, Matthews, N.C.-based Harris Teeter employs 36,000 associates across more than 250 stores and 60 fuel centers in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida, and the District of Columbia.