While inflationary prices are prompting many shoppers to change the way they buy groceries, the steadfast frozen food aisle is still presenting opportunities for retailers. Frozen food has experienced above-average inflation, but 79% of consumers believe frozen foods are cost effective, according to Anne-Marie Roerink, principal with market research firm 210 Analytics, and frozen items are still maintaining high shares.
“It is important to position frozen food as great value — not just great price — by combining the notion of cost effective with the versatility, convenience and the lack of food waste offered by the category,” wrote Roerink.
Frozen meal ingredients and meal solutions can easily be highlighted as meal backups for busy consumers, and Americans that are tired of scratch cooking but wary of high-priced restaurant meals can also be targeted with the convenience factor of frozen meals. Frozen dinners/entrees, breakfast items, snacks and appetizers are seeing above-average performance and can easily be marketed as delivering convenient, nutritious solutions across meal occasions.
Additionally, leveraging creative promotional approaches can help drive trial and purchase frequency even as supply chain issues continue plaguing the grocery industry. According to Roerink, these can be shorter promotions or cross-promotions that link frozen item discounts with other frozen items or items elsewhere in the store.
As for the future of frozen, Roerink recommends ideating, delighting and surprising shoppers as frozen food will continue to catch consumers’ eyes in the remainder of 2022.
Temporary store concept Pop Up Grocer has now popped up in the world of hospitality, with stores located in the lobbies of Hoxton Hotels in the U.S.
The retailer described the move as a “full-circle moment for Pop Up Grocer,” since the brand got its start at The Hoxton in late 2018 when the very first Pop Up Grocer openedinside the boutique hotel chain’s location in the Williamsburg neighborhood of Brooklyn, N.Y. To mark the occasion, Pop Up Grocer is giving away a two-night stay at any U.S. Hoxton Hotel to one of its loyal community members.
Pop Up Grocer stores can now be found in the lobbies of Hoxton LA, Portland, Chicago and Brooklyn, where shoppers can enjoy an assortment of on-the-go treats curated by Pop Up Grocer founder Emily Schildt.
The concept also recently revealed that it would be in Denver Sept. 30-Oct. 30, and that it would soon open its first permanent flagship store in its hometown of New York City.
CVS Chosen as Exclusive Retail Partner for Teal Pumpkin Project
The Teal Pumpkin Project is an annual effort that helps children with food allergies better navigate trick or treating. People can participate by placing a teal-colored pumpkin on their doorstep to show that they are handing out non-food goodies and food-allergy safe treats.
This Halloween season, CVS stores will offer nearly 50 food-allergy safe products across 4,500 stores, with select offerings available at CVS.com. The retailer will display in-store signage to help shoppers find such food and nonfood items and is offering on-demand video content and resources on its website.
“As consumers shop at CVS Pharmacy this Halloween season, we believe it is our responsibility to offer them safe and smart choices for their families, friends, and neighbors seeking allergy-friendly options,” said Brian Eason, VP of merchandising for CVS Health. “We know healthier happens together, and our partnership with FARE provides an opportunity to ensure Halloween is a more inclusive holiday, in addition to bringing awareness to the important mission of the Teal Pumpkin Project."
Added FARE’s CEO Dr. Sung Poblete:“The number of children with food allergies has risen dramatically over the past 20 years, and our Teal Pumpkin Project will be amplified this year through CVS’ ability to help parents and caregivers identify safe treats and reach even more children by making it easier to find these options at select store locations.”
According to FARE, one in 13 children in the U.S. lives with food allergies and many others are impacted by food intolerances.
After releasing plans to renovate a former W-2’s Quality Meats store in May, Fareway Stores Inc. held a ribbon-cutting ceremony this week for the new Fareway Meat Market, in Luverne, Minn. Located at 220 West Main Street, the renovated 2,300-square-foot store is the first stand-alone Meat Market in Minnesota.
“We are excited for this first Fareway Meat Market in Minnesota,” said Fareway President Garrett S. Piklapp. “Thanks to local city and economic development officials and property owners for helping make this project possible. We look forward to serving and becoming an integral part of the community.”
Managed by Market Manager Brian Tieskotter, the new Fareway Meat Market provides high-quality meat with a full-service butcher counter. The new location also offers main-course options, a variety of sides, regional items and more.
Fareway has been in growth mode this year. It recently held a groundbreaking ceremony for a new store to be located at 8606 NE 85th in Kansas City, Mo. The location will house an approximately 8,700-square-foot Fareway Meat Market, which is expected to be complete in early spring 2023. In August, the company also agreed to purchase the existing 20,000-square-foot Brick Street Market and Café, in Bondurant, Iowa. Fareway and Brick Street Market plan to finalize the purchase and transition in early 2023.
Family-owned Fareway employs more than 12,000 associates at its more than 120 stores in Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska and South Dakota. The Boone, Iowa-based company is No. 77 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.
Drivers of electric vehicles (EVs) in the Las Vegas area can stop at a local WinCo to power up before they hit the road again. The retailer has partnered with the EVgo network to add a fast-charging EV station at its store located at 6101 N. Decatur Blvd.
According to the collaborating companies, this is the first EVgo public fast-charging spot in Nevada for WinCo Foods. The area includes four stalls with 350kW and 100kW chargers, which are compatible with all fast-charge-capable EVs on the market. Drivers can charge their EVs using a credit card, the EVgo app or an EVgo program card called Autocharge+.
“WinCo is happy to play our part in the reduction of carbon emissions in our operating areas. We hope the charging station at our Las Vegas store becomes a destination for EV users and can help encourage others to make the change,” remarked WinCo spokesperson Noah Fleisher.
According to Jonathan Levy, chief commercial officer at EVgo, Las Vegas is a hotspot for EVs. “We know that accelerating EV adoption there and across the country requires driver confidence in reliable and convenient public fast charging infrastructure,” he said. “WinCo and EVgo recognize that adding EVgo fast chargers to WinCo’s Las Vegas store is a win-win-win for all of us, including drivers and shoppers. We look forward to growing our footprint with WinCo Foods in key markets across the West.”
Following this installation, EVgo is planning to add fast-charging stations to other WinCo locations, including stores in California, Texas, Arizona, Washington, Oregon and Utah.
WinCo is an employee-owned company based in Boise, Idaho, that employs more than 20,000 individuals and operates 138 stores in the states of Washington, Idaho, Nevada, California, Oregon, Arizona, Utah, Oklahoma, Montana and Texas. The company is No. 45 on the PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.
Walmart Rolls Out New Way to Give Back With Spark Good Program
Walmart is looking to encourage collective action to support communities nationwide through its new Spark Good initiative.
According to Walmart Foundation’s Julie Gehrki, the program brings a robust suite of giving resources to one convenient location on Walmart.com, providing easy access to programs and tools for nonprofits while empowering customers and associates to rally support for the causes that matter most to them. Two specific programs are making giving easier for customers while also making receiving easier for public charities. They include:
• Spark Good Round Up: Customers can round up their purchase total and donate their change to the charity of their choice at checkout on Walmart.com and Walmart app year-round. Whereas most round up programs enable customers to give to a pre-determined nonprofit partner, Spark Good Round Up allows customers to choose the organization they want to support.
• Spark Good Registry: Just like a baby or wedding registry, nonprofits can create and manage registries for products they want and need making it easier for customers to ensure their giving supports areas that will make the greatest impact. Nonprofits can now send charitable receipts and thank their donors all through Spark Good.
An impact dashboard will be available for customers to see how Walmart and others in their community are supporting charities. The retailer is offering a $50 gift card to the first 2,500 local public charities that become verified on the Spark Good platform or enroll in Spark Good Round Up.
Each week, approximately 230 million customers and members visit Walmart’s more than 10,500 stores and numerous e-commerce websites under 46 banners in 24 countries. The Bentonville, Ark.-based company employs approximately 2.3 million associates worldwide. Walmart U.S. is No. 1 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.