News Briefs


Misfits Market Debuts Loyalty Program

Misfits Markets Box Teaser

Online grocer Misfits Market has launched a customer loyalty program, Misfits Perks, which enables customers to earn points, discounts and gifts on every purchase. Customers enrolled in Misfits Market’s weekly grocery plan are eligible to earn two points for every dollar that they spend on groceries, while those who shop a la carte will earn one point for every dollar spent on groceries. There’s no limit to the number of perks that customers can earn.

As the retailer noted in a blog post describing the new program: “When you become a Misfits Market customer, you’re automatically enrolled in Misfits Perks for free. Already shopping with us? You’re automatically in, too — and you’re eligible to earn points on all future orders.” 

When customers log into their Misfits Market account, they will see which perks they’re eligible for on an upcoming order, based on their points balance. Customers can select from among discounts on an order, a Mini Gift (an everyday item such as a snack or produce item), a Mega Gift (a premium item), or even several gifts at  once. 

When perks are redeemed, they automatically apply to the next order. Customers can redeem points while also using other discounts from promo codes and referrals, enabling shoppers to save even more on grocery orders.

Now available in all of the lower 48 states, Delanco, N.J.-based Misfits Market already sells groceries at up to 40% off traditional grocery store prices. In April, the retailer introduced its first private label line, Odds & Ends, consisting of such pantry staples as coffee, nuts, dried fruit, and dark chocolate-covered mini pretzels.


Constellation Brands Appoints New Head of Investor Relations

Constellation Brands Appoints New Head of Investor Relations

Constellation Brands has promoted Joseph Suarez to lead the investor relations function. Moving up from his most recent role as VP of investor relations, he will oversee the beverage alcohol company’s IR strategy development and execution as part of the finance and corporate communications teams.

Suarez succeeds the retiring Patty Yahn-Urlaub, who held that position  for the past 15 years. She will work closely with Suarez over the next few weeks for a seamless transition.

“We look forward to the continued success of our investor relations function under Joseph’s leadership," said Mike McGrew, EVP and chief communications, CSR and diversity officer. "Joseph brings a well-rounded set of leadership experiences in commercial operations, governance, finance, and investor relations to this role. His strategic orientation and understanding of capital markets will serve both our company and investors well in the years to come.”

Before joining Constellation late last year, Suarez was managing director of strategy at Teneo, a global CEO advisory firm. His background also includes a range of commercial, governance, finance, and investor relations responsibilities at global resources companies BHP and Rio Tinto.

“I am grateful for the opportunity to lead Constellation’s investor relations function and continue building on our company’s industry-leading momentum,” remarked Suarez. “Our business has tremendous runway for continued success ahead and our investor relations function has a strong foundation thanks to Patty’s leadership over the years. Our team looks forward to continuing to raise the bar in the years ahead.”

In April, Constellation Brands reported a strong fiscal year 2022 performance buoyed by strong beer business. Net sales rose 8% during fourth quarter ending February 2022.


Yoke’s Fresh Markets Adds to its Portfolio

Yokes logo

Independent grocer Yoke's Fresh Market is not only expanding its retail operation, but extending its footprint into another state. The Spokane, Wash.-based Yoke’s announced plans to acquire a pair of grocery stores in Missoula, Mont.

Two Missoula Fresh Market Stores will become banners of Yoke’s Foods, Inc. The stores are located at 3801 S. Reserve St. and 800 W. Broadway street in Missoula, the second largest city in Montana.

According to information released by Yoke’s, the stores will be transitioned to its Fresh Markets model and offer a wide range of natural, organic and specialty food products. The locations will also include bakery and fresh seafood counter.

"At Yoke’s, our mission is to expand our services to this new market. Yoke's is excited to expand our family,” said John Bole, CEO of Yoke's Fresh Markets.

The deal is expected to close in late summer or early fall. Founded in 1946, Yoke’s operates 17 stores in Washington and Idaho, most of them in Spokane. Missoula Fresh Market was founded in 2015 by the founders of Orange Street Food Farm, who purchased two former Safeway locations in town. 


Southeastern Grocers Helps Grocery TV Expand Digital Advertising

SpartanNash Helps Grocery TV Partners Expand Digital Advertising

Digital advertising network Grocery TV is adding 2,600 point-of-sale displays to its network through a new partnership with Southeastern Grocers (SEG). 

“We are always looking for innovative opportunities to reach our customers throughout the Southeast,” said Adam Kirk, SVP of marketing operations for Southeastern Grocers. “We are committed to providing our customers quality shopping experiences, and our partnership with Grocery TV allows us another opportunity to provide value to our partners and customers throughout our stores.”

The partnership marks another milestone for Grocery TV as it continues to realize its vision of making it easier for brands to reach their audiences through in-store retail media.

“SEG has a reputation for being open to new solutions that enhance the shopping experience for their customers,” said Marlow Nickell, co-founder and CEO of Austin, Texas-based Grocery TV. “We’re excited to have them join our network and expand Grocery TV’s footprint in the Southeast.”

Grocery TV currently has more than 16,000 displays, 4,000 of which were attained via a recent partnership with Northeast wholesaler Wakefern Food Corp. Grocery TV expects to add 6,000 more displays by the end of 2022.

Integrated with major DSPs such as the Trade Desk and Yahoo DSP, brands leverage Grocery TV’s advertising channel to reach their audience with verified impressions in a brand-safe, high-traffic environment.

Jacksonville, Fla.-based Southeastern Grocers is one of the largest conventional supermarket companies in the United States, with grocery stores, liquor stores and in-store pharmacies serving communities throughout Alabama, Florida, Georgia, Louisiana and Mississippi. Its banners include Fresco y Más, Harveys Supermarket, and Winn-Dixie grocery stores. The company is No. 39 on The PG 100, Progressive Grocers 2022 list of the top food and consumables retailers in North America. Keasbey, N.J.-based Wakefern is No. 25 on The PG 100.


Largest Puerto Rico Grocery Chain Teams With Local Express

Econo ToGo Teaser

The largest grocery store chain in Puerto Rico, Supermercados Econo, is upgrading its current e-commerce platform, Econo ToGo, with technology from Local Express, a software-as-a-service (SaaS) vertical platform that enables brick-and-mortar food and beverage companies to own their entire e-commerce offering end to end, from purchase to delivery.

“We chose the Local Express platform because they integrate a full spectrum of technical capabilities which will provide our e-commerce consumers with a unique shopping experience while also helping us improve our back-end operational processes,” explained Esteban Colón, CMO of Econo. “From easier order entry for our shoppers to optimized delivery routing, their technology has a proven ability to quickly create exceptional ROI.”

Among Local Express’ capabilities is a “drop and play” marketing content management module that facilitates the quick incorporation of retail media marketing into the e-commerce platform. The solution also provides bilingual content for every level of the e-commerce operation, including live customer service assistance in both English and Spanish. Local Express will provide on-location comprehensive training to store staff to ensure customer success and a seamless transition from the current e-commerce platform. 

“We are thrilled to provide the great team at Econo with an all-inclusive technology for their e-commerce business, with enhanced digital marketing automation built for easy shopper adoption and ever-increasing basket sizes,” said Bagrat Safarian, CEO of Glendale, Calif.-based Local Express, adding that the company “stands ready to continue helping [Econo’] long-term growth vision through collaborative development and customization.” 

Canóvanas-based Supermercados Econo operates 64 stores in 48 municipalities throughout Puerto Rico, with a workforce of more than 8,000 employees. 


Target Rolls Out Line of RTD Craft Cocktails

Target Rolls Out Line of RTD Craft Cocktails

Target is getting the summer party started with the launch of a featured line of ready-to-drink craft cocktails. Part of the Target Wine & Spirits Selects collection, the new Casa Cantina products include Classic Margarita, Strawberry Margarita and Piña Colada varieties and are sold in 1.5-liter bottles and 3-liter boxes.

The addition to the unique-to-Target curated adult beverage assortment reflects growing consumer interest in such products. Market research firm Mintel reports that total volume sales of RTD cocktails skyrocketed by more than 225% from 2016 to 2021, while Beverage Marketing Corp. found those items have grown nearly 50% over the past two years, fueled in part by people drinking more at home during the pandemic.

Casa Cantina cocktails signal other trends as well, including the move towards accessible premiumization. The products are made with quality ingredients like real strawberry puree, pineapple and coconut and do not contain high fructose corn syrup, artificial sweeteners and flavors. The majority of items are priced below $10 and the full Casa Cantina assortment can be rung up for under $18.

“We know our guests are increasingly looking for convenient adult beverage offerings. That's why we're excited to introduce Casa Cantina, an assortment of ready-to-drink craft cocktails that delivers great taste and high quality at an incredible value,” said Rick Gomez, the retailer’s EVP and chief food and beverage officer. “At Target, our approach is to help guests discover the joy of food during life’s everyday moments.”

In addition to availability at more than 1,200 Target locations, the RTD craft cocktails can be ordered for pickup, drive-up and same-day delivery with Shipt via stores that offer adult beverages.

Minneapolis-based Target Corp. is No. 6 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America, with nearly 2,000 locations.