Tops Markets LLC has promoted Jeff Cady to the position of VP of produce and floral as part of Shared Services Center, which supports both Tops and Price Chopper/Market 32. The companies formally merged this past fall.
In his new role, Cady is responsible for supporting the produce and floral business at the Price Chopper/Market 32 and Tops operating companies. His duties include communicating and assisting in the execution of key business objectives, developing business strategies, and overseeing produce and floral operations projects.
A 32-year Tops veteran, Cady most recently held the role of director of produce and floral. He and his family live in Cheektowaga, N.Y.
The Bumble Bee Seafood Co. has cast Sebastian Castro-Malaspina into the position of VP of national grocery accounts. In this role, he will use category, customer and consumer insights to help develop the company’s sales initiatives and will oversee a team of sales leaders to boost relationships with retailers including Kroger, Albertsons, Ahold Delhaize, Publix, HEB and HyVee, among others.
Castro-Malaspina comes to the San Diego, Calif.-based Bumble Bee from Danone North America, where he served in a variety of sales and category management leadership roles. His 20-year CPG background also includes stints at Coty, Church & Dwight and The Nielsen Co. A graduate of Brandeis University, Castro-Malaspina earned a B.A. degree in economics and master’s degree in international economics and finance.
“Sebastian brings a wealth of industry knowledge, diverse background, a thirst to drive positive and sustainable results, along with a genuine passion to support others,” said Laura Chamberlain, Bumble Bee’s SVP of sales “He will be a great compliment in our efforts to drive impact for the Bumble Bee house of brands.” Castro-Malaspina will report to Chamberlin.
Bokksu Introduces Shop-in-Shop for Asian Brands on Site
Curated by Bokksu founder and CEO, Danny Taing, Bokksu Grocery’s Asian Heritage Shop features a handpicked assortment of food products from some of Taing’s favorite contemporary Asian-founded food startups, among them specialty coffees from Nguyen Coffee Supply; yuzu-based beverages from Moshi; authentic Thai sauces, curries and marinades from Yai’s Thai; traditional fish sauce from Red Boat; and Korean-style fermented foods from Mother In Law’s.
“Bokksu Grocery’s new Asian Heritage Shop is as much about introducing our customers to some truly delicious foods, as it is about inspiring the next generation of Asian business leaders,” noted Taing, who founded the company in 2015. “Coming up as a bootstrapped AAPI founder, I never saw a venture-backed entrepreneur that looked like me. Now, however, I have the opportunity to use the Bokksu platform to showcase some wonderful Asian-founded companies and, hopefully, help to motivate and validate the next wave of Asian entrepreneurs.”
As well as its current offerings, Bokksu Grocery’s Asian Heritage Shop will continue to add more food products from Asian-founded companies over the next few months, including Chinese-style oatmeals from Yishi Foods, naturally flavored sparkling waters from Sanzo, and sauces and seasonings from Fly by Jing.
Based in New York and Tokyo, Bokksu delivers authentic Japanese food and lifestyle products to customers around the world. The D2C company partners with traditional makers throughout Japan to share their products with more than 100 countries through its snack subscription service, curated market of premium lifestyle goods, and online Asian grocery store.
Following a COVID-19 hiatus, Rouses Market is resuming its grocery store tours with a local medical center. The Louisiana grocer and Baton Rouge General (BRG) had offered the tours in past years to help consumers learn how to make healthy food choices.
During the free events at locations in Baton Rouge, Denham Springs and Zachary, La., the medical center’s dietitians will lead participants around the store – mostly traversing the fresh perimeter – to teach them how to read nutrition labels. Customers can also get advice on planning for meals, creating shopping lists and making nutritious recipes.
“We put our in-person grocery store tours on hold during COVID, so we’re happy to be back engaging with the community as life gets more back to normal,” said Kristin West, a registered dietitian at BRG. “For some people this may come easily, but many are overwhelmed at all the options and ‘dos and don’ts’ of healthy eating, often making poor choices as a result.”
Other in-person wellness-related tours and classes are resuming at Rouses stores. The grocer is set to host an Eat Right Flavor Fest in late April, featuring nutrition information, samples and an appearance by the “Jambalaya Girl of New Orleans.” Virtual classes remain on the schedule as well, including recipe demos.
Wegmans Food Markets, Inc. announced the pending retirement of Marty Gardner, SVP of merchandising, distribution, manufacturing, food safety and pharmacy. He spent more than 40 years with the New York-based retailer, moving up from a night manager to a series of high-profile SVP roles.
Gardner joined the company in 1982, working at the Lyell Avenue store in Rochester. He went on to hold key positions in merchandising over the span of 19 years and was credited with simplifying processes, creating opportunities for employee development and helping launch the W-Retail program that brings new products to shelves faster, among other accomplishments.
For his part, Gardner explained that his merchandising philosophy has been based on a balance of factors. “It’s important to respect the discipline and the process,” he said. “But the best efforts, and the biggest results, come from following your heart and your instinct, especially in instances where you do not have all the data.”
Colleen Wegman, president and CEO of Wegmans, lauded Gardner's contributions to the grocer over the past decades. “Marty has made a significant impact through his passion for excellence across every area of our company. He cares deeply about helping all of us be our best and inspires a strong sense of responsibility, ensuring we’ve thought everything through and are doing the right thing,” she declared.
Niemann Foods’ County Market has successfully implemented virtual ad circulars with the help of Iselin, N.J.-based Birdzi, the supermarket industry’s customer engagement ecosystem.
To reduce printing costs and increase shopper engagement, County Market wanted to quickly pivot from paper Penny Pincher coupons to a more profitable, personal digital format, so it turned to its long-standing partner Birdzi, the host of the retailer’s mobile app. A month after implementation, the regional grocer witnessed a 400% increase in digital coupon redemption rates and a 300% increase in digitally engaged shoppers, including those who had previously resisted a transition away from paper.
The new Penny Pinchers format uses Birdzi’s solutions to highlight relevant offers for each shopper in the County Market app. When clipped, these coupons are automatically added to their customer profile and easily activated at checkout. Unlike paper circulars, the success of the digital Penny Pinchers campaigns is monitored in real time via Birdzi’s dashboards, allowing County Market to be more strategic and adaptable.
In just one month, the results of the switch to digital included:
• A more than 300% increase in the number of digitally engaged customers compared with the previous highest number of digitally engaged customers.
• A 500% increase in monthly app downloads and web registrations.
• 80% of shoppers who clipped and activated an offer redeemed it with a purchase.
• A 45% overall redemption rate for the digital coupons, a 400% increase compared with previous digital coupon redemption rates.
In September 2021, County Market also partnered with tcc to increase same-store sales and drive long-term loyalty by combining its personalized rewards program with digital games to drive shopper engagement.
Quincy, Ill.-based Niemann Foods operates 39 County Market supermarkets in Illinois, Indiana, Iowa and Missouri.