Interactive sampling event slated for Oct. 21
Contains 10 grams of pea protein per serving
Erik Waterkotte of Columbus Craft Meats is new chairman
49 stores taking part in program
Promotions throughout the store – and beyond – highlight fall seasonal events
Shift due to consumer demands for animal welfare, product quality
600-square-foot area will showcase manufacturers, marketers
Overindexing shoppers create opportunities in fresh departments
Discount program helps consumers save money on food purchases
Other reasons to shop in stores include using coupons, sampling foods
New lunchbox item rolls out in refrigerated section
'Commonsense' move applauded by manufacturers
