Category Management

With waves of change impacting the consumer marketplace, retailers can meet growing customer interest in seafood products — especially the favorite species of salmon — that are flavorful, convenient and versatile.

Limited-edition and seasonal flavors, along with plant-based options, are seeing greater consumer interest

Time-tested strategies remain in effect, while pressures challenge execution

Alternative products are changing the face of dairy departments in retail

Go Beyond Beer to activate category growth by recruiting new 21+ drinkers with on-trend, sessionable hard beverages.

After more than a year of pandemic-driven disruption, key categories face new growth challenges and a confusing consumer landscape

Plant-based popularity surges as animal proteins set new sales records