For example, 74% of consumers say fresh, delicious-looking produce is a top priority when shopping; 65% say fresh produce drives them to shop a store again; 56% say it makes them spend more time shopping the fresh section; and 51% say they’re willing to spend more money on fresh produce.2
They’re also concerned about food waste: 63% of shoppers who know a store is taking steps to reduce food waste feel more compelled to shop there; 52% will shop there more frequently; and 52% will recommend the store to others.2
PG: Do you have an example of a retailer who has implemented the system?
MS: We are live with a number of regional and national retailers including Winco, Heinen’s, and Albertsons across the US, and by the end of the year 10% of produce ordered in the US will be ordered with Afresh! We have more partners we can’t quite announce yet, and are very excited to increase the impact of our system by scaling to even more partners.
– SUSAN MORRIS, EVP and Chief Operating Officer, Albertsons Companies
1 Afresh 2021 Impact Report
2 Fresh Success: Keys to Customer Retention