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Private Label

A collection of news, articles and other featured content about Private Label.

Krasdale Rolls Out New Private Brand Logo

Product line's packaging also getting a refresh

Rewards on purchases made at mega-retailer and elsewhere, along with digital-first experience

Grocers Launch National Family Meals Month Programs

2019 campaigns promise increased engagement

Kroger Reveals Plant-Based Simple Truth Products

Line is an extension of the grocer's private brand

Move follows departure of longtime key exec Shane Sampson

Dollar General Owens and Sunderland Promoted

Company vet Jeffrey C. Owen promoted to role

Target Unveils Flagship Grocery Brand

Good & Gather launches Sept. 15, while Archer Farms and Simply Balanced will be phased out

Natural Grocers Marks Organic Harvest Month

Retailer offering events, promos, giveaways, activities all September

Kroger Express, Kroger Pickup Expand to Walgreens Stores in Knoxville, TN

Pilot also includes Walgreens private brands in Kroger supermarkets

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