A collection of news, articles and other featured content about Private Label.
Product line's packaging also getting a refresh
Rewards on purchases made at mega-retailer and elsewhere, along with digital-first experience
Items fall under 3 segments
2019 campaigns promise increased engagement
Line is an extension of the grocer's private brand
According to AC Nielsen, products with the specific claim of “No artificial ingredients or additives” are up 8% in dollar growth. Download the infographic to learn more about clean label claims, products and sales.
Move follows departure of longtime key exec Shane Sampson
Company vet Jeffrey C. Owen promoted to role
Good & Gather launches Sept. 15, while Archer Farms and Simply Balanced will be phased out
Retailer offering events, promos, giveaways, activities all September
Pilot also includes Walgreens private brands in Kroger supermarkets
Grocery sales a standout