Digital Marketing

WESTLAKE VILLAGE, Calif. -- Dole Bananas, a product of Dole Food Co. here, will get top billing on the big screen with a starring role in Curious George, an animated film adventure coming to theaters nationwide Feb.10, 2006.

NORWALK, Conn. -- As a resource to help consumers eat healthfully and lose weight, Pepperidge Farm, based here, has launched an improved http://www.PFwholegrains.com site.

DORCHESTER, Mass. -- As part of a trial, the Stop & Shop located at the South Bay outlet here has been offering free wireless Internet access for the past week. If the service proves popular, the chain plans to roll out WiFi in other units that offer café seating areas.

WILMINGTON, Del. -- To better attract and service a broad range of supporters, Produce for Better Health Foundation (PBH) unveiled a new corporate Web site this week designed to foster better communication between current and potential foundation supporters and partners.

ST. LOUIS -- Schnuck Markets, Inc. said it is installing petroleum merchandising systems at five of its Memphis locations to generate additional in-store traffic and sales from the pumps.

AUSTIN, Minn. -- Hormel Foods based here launched its first Spanish-language television advertising campaign in Los Angeles, introducing local Hispanics to a variety of Hormel meats products. The spot is currently airing on all major Spanish language stations in the market, including Univision and Telemundo affiliates.

SCHENECTADY, N.Y. -- Price Chopper has become the first supermarket chain in the United States to join with the National Center of Addiction & Substance Abuse (CASA) at Columbia University, TVLand, and Nick at Nite in promoting Family Day, a national campaign devoted to encouraging families to share dinner and conversation on Monday, Sept. 26.

CINCINNATI -- Kroger TV might be coming to a store near you. The national chain here said yesterday it has entered into a multi-year agreement with its in-store radio network provider, Salt Lake City, Utah-based InStore Broadcasting Network (IBN), to launch a coordinated television network for shoppers in its more than 2,500 retail units across the country.