Digital Marketing

WEST BRIDGEWATER, Mass. -- Shaw's Supermarkets here is installing 15-inch video monitors at checkout counters, in addition to 42-inch plasma TV screens, at 93 Shaw's and Star Market stores in the Boston area, as part of a chainwide media network, according to a report in the city's Herald newspaper.

DALLAS, Tex. -- 7-Eleven, Inc. said today it will accept MasterCard PayPass, and currently has American Express' ExpressPay-enabled readers in 170 stores in a test market, with plans a full roll out to its more than 5,300 U.S. stores by early 2006. Both are new contactless payment options using radio frequency identification (RFID) technology.

BOISE, Idaho -- Albertsons, Inc. said here yesterday that it is implementing a new media system in its stores as a way to improve the shopping experience.

BOISE, Idaho -- Albertsons, Inc. said here yesterday that it is implementing a new media system in its stores as a way to improve the shopping experience.

CERRITOS, Calif. -- More than 13,000 stores operated by retailers such as Kroger, Albertsons, Safeway, and Ahold will assimilate a new audio service into their in-store promotions beginning in April. The service, Audio Connection, is being offered via a partnership between retail marketing provider Mass Connections, Inc., based here, and Salt Lake City-based In-Store Broadcasting Network (IBN).

RALEIGH, N.C. -- Altoona, Pa.-based convenience store operator Sheetz, Inc. opened its second convenience restaurant -- a hybrid concept that combines quick-casual dining and convenience -- here yesterday.

NASHVILLE, Tenn. -- CMT: Country Music Television and Wal-Mart Stores, Inc. are collaborating to promote music and other entertainment products across multiple platforms, the companies said Friday.

DES MOINES, Iowa -- The National Pork Board is launching a new marketing campaign that aims to build on the success of its longstanding, highly successful, "Other White Meat" campaign, by positioning pork as a contemporary mealtime option for busy families.