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Albertsons Rolls Out In-Store Media Network

BOISE, Idaho -- Albertsons, Inc. said here yesterday that it is implementing a new media system in its stores as a way to improve the shopping experience.

The system, consisting of 15-inch flat-panel LCD screens at each checkout lane and 42-inch plasma screens along the perimeter of the stores, will launch this spring in Albertsons stores in San Francisco, Jewel-Osco stores in Chicago, and Shaw's and Star Market stores in Boston. Additional markets will follow suit throughout the year.

"We are always looking for new vehicles through which we can build stronger relationships with our customers," noted Albertsons' c.m.o., Paul Gannon. "This new storewide media system will help make our customers' lives easier by providing them with relevant information and solutions throughout their visits to our stores."

The checkout lane network will be installed and managed by San Francisco-based in-store media provider Premier Retail Networks (PRN). PRN will offer programming and sell advertising on the network, which will be broadcast on eye-level screens that customers can view as they wait in line. Programming will include integrated information and advertising relating to health, home, and family.

The 42-inch plasma screens will be installed and managed by Fairfield, Conn.-based SignStorey, Inc., a provider of in-store digital advertising networks to the supermarket industry. SignStorey will offer programming and sell advertising on this network.
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