Digital Marketing

ShopRite's in-store digital network makes waiting at the checkout a breeze -- in fact, some customers may start complaining the line moves too fast.

ShopRite's in-store digital network makes waiting at the checkout a breeze -- in fact, some customers may start complaining the line moves too fast.

NEW YORK -- VNU, parent company of Progressive Grocer, is now accepting of Google AdWords advertisements on the Websites of all VNU business-to-business publications in the U.S. and Europe.

NEW YORK ¿ Unilever's Foods North America business unit has named Mosaica, a multicultural communications agency here, as its advertising agency of record for the Hispanic market.

MINNEAPOLIS -- In response to the recently-released Dietary Guidelines for Americans, Green Giant is launching a Web-based initiative, called "Mix-Up Dinner: Get Your Greens!", to help families increase their daily vegetable intake.

NEW YORK -- The Grain Foods Foundation yesterday launched a multimillion-dollar public education campaign to highlight the beneficial role that grain products, particularly bread, play in a healthy, balanced diet. The campaign, launched here and Washington, D.C., is the foundation's first effort to publicize the nutritional benefits of breads and grains.

MINNEAPOLIS - In a clever marketing move, General Mills here is launching a free weight-management program designed to help consumers lose a pound a week. While the program incorporates some General Mills brands, it encourages eating a variety of foods, balancing calories, and exercising.

BELLEVUE, Wash. - Quality Food Centers (QFC), a division of Cincinnati-based Kroger Co., has installed Wi-Fi hotspot services in six of its supermarkets in the Seattle area.