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Digital Marketing

  • Miller to Court More Hispanics With Univision Media Deal

    MILWAUKEE ¿ In its biggest commitment ever to Hispanic marketing, Miller Brewing Company has struck a deal with Univision Communications, Inc., the nation's leading Spanish-language media company, to assemble a $100 million-plus, three-year cross-platform advertising and marketing project.
  • Tesco Purchases 165 Digital Minilabs

    UNITED KINGDOM - The Tesco chain here is making a major commitment to digital photo processing, having contracted to buy 165 DKS 1550 digital minilabs from digital imaging company Photo-Me International plc (PMI), half of which are expected to be installed by April 2005. In the United Kingdom, Tesco operates 1,878 stores.
  • Albertsons.com Expands to Salt Lake City

    SALT LAKE CITY, Utah - Albertsons, Inc. is adding 60 Salt Lake City-area ZIP codes to its online delivery territory this week, the company said yesterday. With this expansion, Albertsons' e-commerce operation now serves 11 major metropolitan areas across the U.S. -- which the company claims is the largest geographic reach of any online grocery provider.
  • CVS Introduces Disposable Digital Camera

    WOONSOCKET, R.I. ¿ Late last week CVS/pharmacy here became the first national retailer to offer a disposable digital camera to its customers.
  • Butterball Hotline Gearing Up for Thanksgiving

    CHICAGO - In honor of the 50th anniversary of Butterball brand turkey, ConAgra is revamping its famous Butterball Turkey Talk-Line, which helps frustrated consumers with tips on how to cook the big birds.
  • News From FMI Marketechnics

    SAN FRANCISCO - The following announcements were presented at FMI Marketechnics this week:
  • Federal Court Ruling Protects Copyright of Consumer-printed Online Coupons

    SAN FRANCISCO, Calif. - Coupons Inc., a leading U.S. provider of consumer-printed coupon marketing and technology solutions, has won what it calls a ground-breaking, permanent injunction against counterfeiting of its coupons.
  • Wal-Mart Tests Online Music Service

    LITTLE ROCK, Ark. - Wal-Mart Stores Inc. on Thursday began testing a new online music service, which offers song downloads for just 88 cents per song, compared to the 99 cents charged by most of its competitors.
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