Dole Bananas, Universal Pix Team Up For In-Store Promo
WESTLAKE VILLAGE, Calif. -- Dole Bananas, a product of Dole Food Co. here, will get top billing on the big screen with a starring role in Curious George, an animated film adventure coming to theaters nationwide Feb.10, 2006.
Starting next month, Dole will host a national Curious George Dole Sweepstakes on its Web site, http://www.dole.com, giving consumers the chance to win a grand prize all-expense paid family vacation to Universal Studios Hollywood.
Further supporting the promotion, more than 100 million collectible Curious George stickers (set of 9 images) will appear on Dole Bananas. Dole will also provide participating retailers a price card that features an actual shot from the film, Curious George resting atop hundreds of Dole Bananas and Dole crates. The company is hoping that once children see Curious George, the original "monkey see, monkey do" chimp with Dole Bananas, they too will want to enjoy this healthy and tasty snack.
When consumers visit www.dole.com to enter the sweepstakes, they will also have the opportunity to download a fun Curious George coloring sheet/sticker holder.
Starting next month, Dole will host a national Curious George Dole Sweepstakes on its Web site, http://www.dole.com, giving consumers the chance to win a grand prize all-expense paid family vacation to Universal Studios Hollywood.
Further supporting the promotion, more than 100 million collectible Curious George stickers (set of 9 images) will appear on Dole Bananas. Dole will also provide participating retailers a price card that features an actual shot from the film, Curious George resting atop hundreds of Dole Bananas and Dole crates. The company is hoping that once children see Curious George, the original "monkey see, monkey do" chimp with Dole Bananas, they too will want to enjoy this healthy and tasty snack.
When consumers visit www.dole.com to enter the sweepstakes, they will also have the opportunity to download a fun Curious George coloring sheet/sticker holder.