2020 Retail Meat Review: Robust Sales With Plant-Based Products Gaining Ground
From a topline perspective, meat was fairly stable in 2019, with moderate dollar growth (1.5%) driven by price increases (2%), says Meagan Nelson, associate director at New York-based Nielsen. “But as you dive deeper, there are shifts.”
The NPD Group’s “Future of Plant-Based Snapshot” study, reported last November, found that Millennials, born between 1981 and 1996, are the top consumers of plant-based meat alternatives.
Looking ahead to the next frontier, cell-cultured meats, the MSU study revealed that 35% of American consumers say they’re likely to buy cell-cultured meats; 49% of these consumers are under 40 years old, and 25% are 40 and older.
Progressive Grocer’s Retail Meat Review survey was fielded online by EIQ Research Solutions in November and December 2019 to supermarket retailers involved in the meat/seafood category. A total of 44 responses are included in these results, split between operators of fewer than 10 stores, 10 to 99 stores, and 100 or more stores. By title, 60% are from the c-suite (owner, CEO or executive over fresh departments); 23% are category managers, merchandisers or buyers; and 11% are store managers, with the remainder serving in various capacities, including marketing, consulting and analysis. Among the respondents, meat represents about 20% of their total sales.