IRI’s food and beverage New Product Pacesetters™ illustrate that top CPG brands have captured consumers’ hard-earned dollars because they deliver on high expectations.
Consumers want it all!
Dairy milk is a major trip driver with great margins for grocery stores, but customers are too often hung out to dry with out-of-stock experiences and poor selections. Why leave the glass half empty when millions of dollars are to be gained every year?
Data provided via Nielsen’s Total Food View, an inclusive data universe of UPC and non-UPC products (includes fresh random-weight retailer-assigned PLU and system 2 sales volume).
