Shopper Behavior

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Shopper Behavior

A collection of news, articles and other featured content about Shopper Behavior.

Giant Eagle

First large-scale U.S. grocer to pilot this experience

In-store/online tool advances transparency

Digital Coupon

Implement a seamless promotion-use experience between the physical store and ecommerce


Tech enables retailers, brands to answer consumers’ increasingly demanding questions about products

Increase comes as grocers compete to offer greatest omnichannel convenience

Engaged Shopper

Frequency breeds familiarity, and familiarity breeds trust

A quarter of shoppers will make grocery purchases that day

FMI Grocery Supermarket Shopper

‘U.S. Grocery Shopper Trends’ is an annual look at supermarket shopper attitudes and behavior

Change is needed for CPGs, retailers to compete effectively

Path to Purchase Institute Taps inMarket for Retailer Profile Data

First report shows Walmart leads the nation in customer loyalty, followed by H-E-B

IRI, Label Insights Partner for Ingredient Insights

New capability to help track consumer trends based on ingredient and labeling attributes

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