Shopper Behavior

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Shopper Behavior

A collection of news, articles and other featured content about Shopper Behavior.

This leads to opportunities both in-store and online

Younger, health-conscious, online consumers all more likely to seek info

Retailers must embrace innovation in this space

Keeping pace with shopper needs, educating associates and consumers are key

Shoppers, especially Millennials, feel location is more important than brand

Both retailers came out on top in their respective segments

Products reflect trends for simpler ingredients, transparency

Research from Mintel/SPINS shows evolution of snacking

But they must beware of the challenges Amazon is creating

Awareness-building promos, impactful displays, cross-merch among winning strategies

Industry experts weigh in on deep discounter’s past missteps, future potential

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