Winning the Next Trip: How to Earn Repeat Business from Uncommitted Shoppers

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Thursday, July 24, 2025 11:00 AM EDT

Retailers often focus on deepening relationships with their most loyal customers — but what about those who come once and never return? New data shows that half of new customers churn after their first month of visits. These occasional shoppers represent a meaningful share of visits — and missed revenue.

In this session, Mike McNamee from Upside and Allison Garcia from Heritage Grocers Group will unpack how these uncommitted shoppers behave differently, why they’re so often overlooked, and what retailers can do to bring them back. You’ll walk away with fresh insights on closing the retention gap and driving repeat visits — profitably and at scale.