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GMA and FMI Introducing New Coupon System to Boost Efficiency
WASHINGTON -- The Joint Industry Coupon Committee (JICC) of the Grocery Manufacturers Association and the Food Marketing Institute yesterday released specifications for a new coupon system in "North American Coupon Application Guidelines Using GS1 DataBar (RSS) Expanded Symbols." The result of a five-year coupon-re-engineering project by the JICC and e-commerce standards group GS1 US, The revised guidelines offer solutions to problems encountered by manufacturers and retailers with the current system, which was developed in 1985.