Wal-Mart Running Three Kings Day Promotions for Hispanics

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Wal-Mart Running Three Kings Day Promotions for Hispanics

BENTONVILLE, Ark. -- For the second consecutive year, Wal-Mart Stores, Inc. will recognize Three Kings Day, a traditional Hispanic holiday, in its stores Dec. 26-Jan. 6.

The Three Kings will be making appearances in select Wal-Mart stores, and Wal-Mart will feature Rosca de Reyes (Hispanic holiday Kings Cake) and traditional hot chocolate for its customers.

One special item Wal-Mart will feature this year is the Baby Abuelita doll. The dolls, designed by a Hispanic vendor, are aimed at helping preserve Hispanic heritage for every generation. Abuelita Rosa and Abuelito Pancho sing Spanish lullabies ("canciones de cuna"), which are traditional Hispanic childhood songs.

In addition to the Abuelita Dolls, this year's holiday toy selection includes an exclusive line of RBD dolls that Wal-Mart developed with Mattel and patterned after the very popular Latin TV and music personalities.

While Three Kings Day celebrations may differ in Latin America and other Spanish-speaking countries, Jan. 6 is the universally recognized day celebrating the arrival of the three wise men who followed a star in the night sky that foretold the birth of Jesus, according to Wal-Mart. In Mexico and many Latin American countries, Hispanics celebrate the Three Kings who arrive bearing gifts and toys for the sleeping children on the evening of Jan. 5. Rosca de Reyes, a holiday baked bread, is traditionally shared, along with a cup of hot chocolate during the festivities.

This year's Three Kings Day promotions will take place in select Hispanic market stores throughout the U.S., and will run from Dec. 26 to Jan. 6, 2008.