Path to Purchase

Learn how—by implementing true 1:1 personalization technology to better understand and connect with current and future shoppers—Grocery Mart drove up customer loyalty like never before.

More consumers are demanding fresh inventory, investments to match new competition are required to survive, and preparing for unplanned volume surges are at the forefront of the stress.

Join dunnhumby’s grocery sector leader and industry veteran David Ciancio, and brand loyalty and retail private brand building executive Linda Severin, for a conversation that explores private brand success.

The Great Recession programmed lasting value-consciousness into the minds of consumers. How might COVID-19 rewire us again?