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Path to Purchase

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

Regional Grocers Have the Greatest Cheerleaders

4 players earn the top spots in Bain & Co.’s latest "Advocacy in Retail" study

Raley’s Marks 85th Anniversary With Positivity Campaign

Customers invited to celebrate with volunteerism and social media

Unilever Bids Farewell to Marketing to Children

Company hopes move will help parents, caregivers and kids fight childhood obesity

Kroger Makes Case for Marketing Precision

The grocer's self-service ad platform increases transparency.

Walmart's Super Bowl Commercial Features Grocery Pickup

"Famous visitors" campaign includes 12 popular TV show and movie characters

Kroger Unveils 2020 Food Trends, New Podcast

Retailer homes in on flexitarian foods, food as medicine, NOWstalgia and more

Growing Olive Oil Sales at Grocery

Associate and consumer education, sampling events are key to boosting category

NGA Awards Grocers for Marketing, Merchandising Campaigns

Voting also open for the highest marketing, merchandising awards

FMI Rebrands, Nixes 'Marketing Institute'

New identity focuses on an interconnected supply chain

Differentiation, retention and better data can boost shopper engagement

H-E-B Taps Star Power for App Downloads, Free Groceries

Grocer teams with Eva Longoria on Super Bowl commercial

Grocer adding coupons, personalization and online grocery to online products

Snack Food Sales to Continue to Soar During Super Bowl Week

Biggest sellers are tortilla chips, pretzels, potato chips, dips

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