Path to Purchase

Technology
Grocery TV Launches Retail Marketing Platform
Company enables retailers to plan, manage and track campaigns at different touch points throughout store
Shopper Behavior
Kroger's Roadmap for Driving Plant-Based Sales
It's all about solving the unmet needs of the shopper
Technology
Fresh Thyme Upping In-Store Education at Shelf
Grocer will be 1st to roll out Merryfield’s Learn & Earn program
E-Commerce
The Fresh Market Launches Another Aspect of Retail Media Network Strategy
Specialty grocer debuts digital-only shoppable-format Magazine with more interactive content for customers
Technology
Sam’s Club Makes Ad Campaigns Smarter, More Effective
Retailer’s platform helps advertisers deliver personalized messages
Sponsored
Webinars
Increasing Grocery Revenue and Loyalty through Mobile Order Ahead Strategies
March 22 Webinar: Learn how grocery chain can raise the bar on mobile order ahead!
Sponsored
Webinars
From Boomers to Gen Z: How to Reach, Engage and Inspire Different Generations of Shoppers in 2023
March 15 Webinar: Get proprietary data on consumer shopping habits and digital incentive usage across generations, garnered from Inmar’s “2023 Digital Shopper Demographic Report.”
E-Commerce
Instacart's New Tools Offer Grocers More Seamless Shopper Experiences
Grocery tech company also announces extension of discounted membership for SNAP users
Food Retailers
Which Grocers Have the Best Loyalty Programs?
Newsweek finds out which programs offer worthwhile rewards
Technology
The Fresh Market, Firework Debut 1st-Ever Shoppable Video-Live Commerce Retail Media Network
Retailer seeks to improve customer experience, unlock new revenue streams, extend reach through expanded partnership
Technology
Northgate Gonzalez Market Moves to Digital Circulars
Ideal by Design House solution aims to elevate customer experience
Technology
Using Advanced Technology to Drive Pricing Decisions
Food retailers are reaping the benefits from price and promotion optimization

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

Path to Purchase

Grocery TV Launches Retail Marketing Platform

Kroger's Roadmap for Driving Plant-Based Sales

Fresh Thyme Upping In-Store Education at Shelf

The Fresh Market Launches Another Aspect of Retail Media Network Strategy

Sam’s Club Makes Ad Campaigns Smarter, More Effective

Increasing Grocery Revenue and Loyalty through Mobile Order Ahead Strategies

From Boomers to Gen Z: How to Reach, Engage and Inspire Different Generations of Shoppers in 2023

Instacart's New Tools Offer Grocers More Seamless Shopper Experiences

Which Grocers Have the Best Loyalty Programs?

The Fresh Market, Firework Debut 1st-Ever Shoppable Video-Live Commerce Retail Media Network

Northgate Gonzalez Market Moves to Digital Circulars

Using Advanced Technology to Drive Pricing Decisions

Why U.S. retail will never be advanced as China and 9 other myths of retail design debunked at EuroShop 2023

Retailers benefit from behaviorally targeted sampling

Consumer research snapshot: Retail tech central to interactive shopping experience