Path to Purchase

Instacart Brings Novel Advertising Solutions to CPG Brands
PepsiCo, Dove are among businesses piloting shoppable video and display ads
Digital Media Better Connects Brands and Consumers in Refrigerated Aisles
Cooler Screens partners with Place Exchange for programmatic ad-buying opportunities of in-store media
H-E-B Launches Shopper Education Video Platform
Loop uses smart tablets to share information with shoppers
Sponsored
Using AI-Driven Software to Increase Sales in Wine, Beer and Spirits
May 25 Webinar: The future of wine, beer and spirits shopping will likely take place in a retail environment enhanced by digital technologies
Consumers Turn to Online Content to Browse, Buy Groceries
New Chicory survey highlights hardening omnichannel habits and common inspirations for meal planning
The Fresh Market Unveils Its 1st Loyalty Program
Ultimate Loyalty Experience gives customers access to savings, rewards, free cake
EnsembleIQ Offers Immersive Virtual and In-Person Retail Events
Progressive Grocer’s parent company launches Retail Foodservice Innovation Forum Series and Path to Purchase Institute Future Forward
Sponsored
ShopHero Launches Choice Doorstep to Help Independents Compete with Big Box Grocers
Consumers appreciate the personal attention they receive at their local grocer—often the heart of their community.
Rite Aid Revamps Loyalty Program
Digital-first rewards program features personalized challenges for customers to earn more points
Progressive Grocer’s Parent Company Invests in Innovative Hybrid Podcasting, Video Experiences
Top Women in Grocery series to launch this spring
Iowa Co-op Deploying New Shelving Solution
ELi Codes and Smart Shelf Tags provide digital content to increase sales and engage shoppers
Sponsored
CPGs: Are you managing price increases the right way?
For CPGs, sustaining and improve margins means increasing the prices they charge their retail customers—and ensuring that retailers pass along these price changes to consumers.

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase