Path to Purchase

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Path to Purchase

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

Amazon Moves From Prime Day to Black Friday

Deals include Whole Foods promotions

Meijer Opens 3rd Small-Format Market Store

Customers flocking to Capital City Market in Lansing, Michigan

Customer-Centric Sponsored Products Gain Traction

CitrusAd and dunnhumby launch new platform for retailers and brands

Supermarkets Adding ‘Media Company’ to the Résumé

Retailers’ platforms can engage consumers in unique ways and offer an alternative stream of revenue

Walmart’s New Store Design Reflects E-Commerce Values

The retailer’s ‘new look’ will start rolling out to supercenters first

Dollar General Debuts New Popshelf Stores

Banner focused on seasonal goods and items under $5 debuting in Nashville

Weis Markets Launches New Personalization Tool

New Visper capability by Birdzi also rolling out to other grocers

Hormel Black Label food truck

Innovative food truck embarks on 7-city breakfast mission

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