Natural Grocers to Mark 70th Anniversary in August
Organic and natural food retailer Natural Grocers is celebrating 70 years in business with a retro-themed sales event offering savings of up to 60% off more than 500 items, giveaways and the chance to win a Mustang Mach-E Premium. The event will take place Aug. 14-16.
“As we mark our 70th anniversary, we’re proud to carry forward the vision my grandparents, Margaret and Philip Isely, began in 1955,” noted Natural Grocers VP of Marketing Raquel Isely. “My grandmother’s compassion and conviction continue to shape everything we do — from the products we carry to our Five Founding Principles that we uphold. She believed deeply in nourishing the body and the planet, and in empowering people through nutrition education and access to quality food.”
Added Isely: “Our commitment to offering only products that meet our rigorous standards is not just policy, it’s personal. It’s our promise to our customers, our communities and to future generations. This celebration is our way of saying thank you — to our Crew, our customers, and the countless partners who have helped us grow from 1955 to 2025 without compromising our mission.”
Along with the steep discounts, customers who visit Natural Grocers on Thursday, Aug. 14, can get a free clean-ingredient snow cone 4:30–6 p.m., while on Friday, Aug. 15, free popcorn will be on offer 3–5 p.m. On Saturday, Aug. 16, all stores will stay open 31 minutes later than the usual closing time.
Natural Grocers community members will have a chance to win more than $194,000 in prizes during the three-day event, including a Mustang Mach-E Premium or $47,000 cash, courtesy of C20 Pure Coconut Water and Steaz; a Peloton Bike, courtesy of Vega (valued at $1,914, including accessories and a six-month subscription; a Peloton Tread, courtesy of KAL Vitamins (valued at $2,995, membership not included); and an Ooni Karu 12-inch Multi-fuel Outdoor Pizza Oven, courtesy of Wholly Wholesome (valued at $299). Additional prizes include gift cards, vendor gift boxes and a year of free groceries. Customers can enter in-store by filling out the Anniversary Sweepstakes form available at all Natural Grocers locations Aug. 14–16.
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Additionally, customers can win a $500 Natural Grocers gift card by counting the disco balls printed throughout the pages of the August good4u Health Hotline magazine, available at all Natural Grocers locations. For a chance to win, customers need to complete the form in the magazine and return it to their local store from Aug. 8 through Sept. 6. A drawing among all entries with the correct number will determine the winner.
Further, to mark the occasion, Natural Grocers has introduced a limited-edition Pecan Caramel Pie coffee blend. Part of the Natural Grocers Brand line, the 2025 Anniversary Blend is organic and Fair Trade certified and will be available for just $7.99 for a 10-ounce package during the sales event.
Meanwhile, members of {N}power, Natural Grocers’ free rewards program, will have access to exclusive Anniversary giveaways and specials, among them a free limited-edition shopping bag; a free Natural Grocers Brand Organic Chocolate Bar, while supplies last; 50% off Contented Hen Free-Range Large Brown Eggs; $4 Thursday (Aug. 14); $5 Friday (Aug. 15); and $7 Saturday (Aug. 16).
What’s more, on Aug. 14, 1% of all sales at Natural Grocers will go directly to the Heroes in Aprons Fund, a nonprofit started in 2021 to support eligible Natural Grocers good4uSM Crew members facing unexpected hardship due to circumstances beyond their control.
Known for its extensive private label assortment, family-operated Natural Grocers by Vitamin Cottage Inc. operates 169 stores in 21 states. The Lakewood, Colo.-based natural and organic grocer is No. 93 on The PG 100, Progressive Grocer’s 2025 list of the top food and consumables retailers in North America. PG also named the company among its 10 Most Sustainable Grocers for 2025.
