Category Management

Consumer promotions can be one of your most powerful marketing tools — and it starts by asking yourself the right questions.

Learn how to turn technology into a winning grocery strategy

Diminished customer loyalty. Significant loss of profits. These are just two of the negative effects out-of-stock (OOS) situations can have on CPGs.

Today’s beef shoppers are looking for claims-based offerings. JBS Foods meets that demand with brands like Aspen Ridge, Grass Run Farms and thinkpure.

New industry data shows seafood sales are on the rise. Click here for a deep dive into consumers’ purchase preferences and discover how luring seafood shoppers can boost sales storewide.

CROSSMARK’s Nawshi Williams talks about a better way to put big data to work for agencies

Retailers, particularly grocers, have had to dramatically reassess how they measure sales performance as pandemic shoppers shifted between and across channels.

40,000 Shoppers Can’t Be Wrong!

The big question for many retailers will be whether they can hold onto their new COVID customers in 2021 and beyond.

The category is hot! Are you ready to deliver?  

With waves of change impacting the consumer marketplace, retailers can meet growing customer interest in seafood products — especially the favorite species of salmon — that are flavorful, convenient and versatile.