Blue Apron Holdings Inc. has been hemorrhaging subscribers, reporting subscriptions of 750,000 last month, down by one-quarter compared with a year ago, according to the WSJ. Current CEO Brad Dickerson said he thinks that his company can find more customers via a combination of its subscription service and meals sold in stores or through its website.
Meal kits offered through brick-and-mortar food retailers have experienced impressive gains, new research from Chicago-based market researcher Nielsen shows. Sales of in-store meal kits grew 26.5 percent over the past year, reaching $154.6 million, with growth likely attributed to two advantages: They require less commitment than those purchased via subscription-based services, and they offer more flexibility for retailers and suppliers to experiment with components and “levels” of convenience that keep customers coming back. Meanwhile, total brick-and-mortar sales for center store edibles – including shelf-stable, dairy and frozen foods – dipped 0.1 percent to $374 billion during the same period.