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Randy Hofbauer

Randy Hofbauer is Progressive Grocer's digital and technology editor. He has more than a decade of experience as a journalist and researcher, almost all of it covering CPG retailing. Follow him on Twitter or connect with him on LinkedIn.

Blog posts by this author

March 2018

Mar
28
Kroger, Target, Amazon speakers call for customer-centricity across both channels
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Articles by this author

April 2018

Ecommerce giant officially unveils direct-to-trunk extension of Amazon Key

Shoppers now scan, pay for purchases with Lawn & Garden center associates

Delivery will be fulfilled by retailer's Shipt service

In-store signage/digital media, digital marketing, mobile marketing are top picks

Amazon Prime set to play bigger role at natural grocer

First: Begin with the customer, not the channel

Personalization-related platforms take precedence

March 2018

News comes from trial-stage marketing materials spotted by CNBC

Execution required seamless tech integration, retraining consumer habits, more

Acquisition will drive synergies for operations, logistics, procurement

Service attempting to make up for drop-off in subscriptions

Retailer will serve 40% of U.S. households by year's end

Exec’s appointment proves grocer’s commitment to lower prices, encouraging competition

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