H-E-B Rolls Out Kid-Friendly Meal Kits

Texas grocer H-E-B has started selling meal kits designed to appeal to, and feed only, kids.

The company's Central Market location in San Antonio, where H-E-B has its headquarters, has launched meal kits with such kid-friendly entree choices as spaghetti and meatballs, and chicken quesadillas. The kits are priced at $6.99 and feed two kids.

Read the full story from Retail Leader, a sister brand of Progressive Grocer.