News Briefs

Marketing company AdAdapted has expanded its solutions for CPGs, rolling out new add-to-cart shoppable video ads. The ads are designed to help brands create e-commerce campaigns based on AdAdapted’s shopping list marketing mobile ad platform.

Improved technology helps CPGs better target consumers based in their purchase intent behavior. Through a new one-click functionality, users can add branded items directly to their digital shopping cart.

[Read more: "AdAdapted Debuts Add-to-Cart Capabilities for E-Commerce Advertising"]

According to company information, the new solution helps ensure that ads are delivered to shoppers most likely to purchase the items. This enhancement also aims to optimize brand awareness, with videos that offer more than six times the viewing time found on social media feeds. CPGs can also assess the effectiveness of the ads after viewing post-campaign reporting.  

“In today’s digital age, brands must serve consumers compelling video content that encourages them to engage,” noted Mike Pedersen, co-founder and CEO of AdAdapted.

Utah-based pancake and waffle mix company Kodiak Cakes is one brand that has utilized the novel shoppable add-to-cart ads. “We have found significant positive results with AdAdapted campaigns over the years,” said Ali Fluke, senior advertising manager. “The launch of AdAdapted Shoppable Video Ads enables us to utilize AdAdapted’s 1-click Add-to-Cart user experience, while expanding the placement opportunities to mobile web.”

Several food retailers have been recognized on Forbes’ annual ranking of America’s Best Employers For Women.

Forbes teamed up with market research company Statista to identify the companies leading the way by supporting women inside and outside their workforces with the business publication's annual ranking of America’s Best Employers for Women.

Surveying 50,000 Americans — 30,000 women and 20,000 men working for businesses with at least 1,000 employees — the list focused on several areas. Respondents were asked to rate their organization on criteria such as working conditions, diversity and if they would recommend their employer to others. Statista additionally asked female respondents to rate their employers on factors such as parental leave, discrimination and pay equality, and to nominate organizations in industries outside their own. Executive and board-level representation was also factored into the score.

The America’s Best Employers For Women list encompasses 400 companies. Food retailers that made the list include:

• Trader Joe’s, at No. 117
• H-E-B, at No. 134
• Target Corp., at No. 222
• Publix Super Markets, at No. 225
• Wegmans Food Markets, at No. 275
• Festival Foods, at No. 325
• Costco, at No. 379
• Aldi, at No. 394
• Amazon, at No. 398

Wegmans also earned the No. 3 spot on Fortune’s 100 Best Companies to Work For list. Other retailers included on Fortune's 2022 list include Target, at No. 12 and Publix, at No. 92.

To view Forbes’ entire ranking of America’s Best Employers For Women, click here.

Meanwhile, for insights of successful women in the food and grocery industries, listen to Progressive Grocer's Top Women in Grocery Podcast. 

Hilco Sweets has appointed a new national sales manager. The Louisville, Ky.-based novelty candy company hired industry pro Amy King to help sweeten deals and advance growth in the category just ahead of the busy fall and holiday merchandising seasons.

King brings more than 20 years of CPG sales experience to her new role, which will address sales opportunities in both seasonal and everyday segments. Prior to joining Hilco, she was a sales director at CandyRific. Her background also includes positions at Glanbia Performance Nutrition, Premier Nutrition and Kettle Foods.

[Read more: "How Is Inflation Affecting Impulse Buys?"]

“Amy has spent years honing her skills in all channels of distribution, pioneering new sales, pushing established growth and managing the broker network. We are elated to have Amy join our team," said Lou DiMarco, Hilco’s EVP.

Echoed King: “The growth of the licenses and brands we partner with now and those on the horizon, makes it a very exciting time at Hilco, and I’m so happy to be a part of the team.”

Publix has topped the 1,300-store mark with the opening of three new locations in the Sunshine State.

A new 46,811-square-foot store opened on Aug. 4 in the fast-growing community of Crawfordville, south of Tallahassee. Publix store #1798 offers the chain’s typical grocery and fresh food assortment, including a broad section of grab-and-go cut fruit containers, ready-to-heat prepared meals, a large bulk foods area and hot sandwiches and desserts from the expansive bakery, among a slew of other items. The Crawfordville Publix at 2343 Crawfordville Highway will be staffed by a team of about 150 associates and managers.

[Read more: "Publix's Sales Increase in Q2 Not Enough to Offset Challenges in Stock Market"]

On Aug. 11, the grocer unveiled a location in Jacksonville at 2039 Hendricks Ave. at the Shoppes of East San Marco. The 39,029-square-foot store is the 15th Publix in Jacksonville and features a sleek café area, wide array of center-store, fresh and prepared foods and convenient lower-level parking, among other amenities.

Meanwhile, Publix celebrated the grand reopening of a location in Orlando on Aug. 13. Set in the Suncrest Village development at 10115 University Blvd., the 48,387-square-foot store has undergone an extensive transformation over the past year and offers a host of convenient solutions for shoppers, from rows of take-home meal kits to a full-service seafood counter stocked with several varieties of fresh fish and shellfish.

The new Publix stores in Florida are open daily from 7 a.m. to 10 p.m. and offer self-checkout and grocery pickup and delivery. Pharmacy hours vary.

Employee-owned and -operated Publix has supermarkets in Florida, Georgia, Alabama, South Carolina, Tennessee, North Carolina and Virginia. The Lakeland, Fla.-based Publix is No. 12 on The PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.

Festival Foods cut the ribbon on its 40th Wisconsin store last week with a new location in Hartford. The 69,000-square-foot store includes a drive-thru for Click N Go online shopping pickup, a first-of-its-kind Caribou Coffee location and the chain’s traditional departments.

“Our goal is to provide an enjoyable shopping experience for every Festival Foods guest,” said Mark Skogen, president and CEO of Festival Foods. “It’s an honor to join the Hartford community, and we’re looking forward to providing our newest guests with excellent product quality and exceptional value.”

Last October, the grocer revealed plans to buy Trig’s stores in Wausau, Weston and Stevens Point, Wis., from the T.A. Solberg Co. With the new location, those acquired stores and the existing Festival Foods supermarkets in the state, the chain’s total store count sits at 40.

De Pere, Wis.-based Festival Foods, an employee- and family-owned company, operates stores throughout Wisconsin. It is No. 93 on The PG 100, Progressive Grocer's 2022 list of the top food and consumables retailers in North America.

Lidl US will hold the grand opening of its newest store on New York’s Long Island, in Commack, on Wednesday, Aug. 31, during which local leaders will participate in a ribbon-cutting ceremony at 7:40 a.m. The store, at 210 East Jericho Turnpike, will operate daily from 8:00 a.m. to 10:00 p.m. The deep-discount grocer invested more than $7 million in the site. 

The store will provide  more than 50 jobs, with starting pay for all associates at $17.50 per hour, which includes comprehensive benefits. Lidl offers health care for all full-and-part-time positions, regardless of hours worked per week.   

At the grand-opening celebrations, customers will be able to take advantage of limited-time special offers at the new store. The first 100 customers in line before the ribbon cutting will receive a special gift card ranging from $5 to $100 each. Shoppers can also enter to win a $500 Lidl gift card, sample Lidl’s product assortment and receive special giveaways.  

The grocer is partnering with Long Island Cares to provide food to people in need in the community. Throughout the entire grand-opening weekend, Wednesday through Sunday, Lidl will donate $1 to the food bank for every new myLidl member who enrolls with Lidl Commack as their home store. 

The grocer’s last Long Island store opening in June in the town of West Hempstead. Other recent openings for the grocer include its first Baltimore location, while its inaugural Brooklyn, N.Y. store is slated to debut in 2024 in the Park Slope neighborhood. 

Neckarsulm, Germany-based Lidl operates around 11,550 stores and is active in 32 countries, employing more than 341,000 employees globally. With U.S. headquarters in Arlington, Va., the grocer operates about 170 stores in nine East Coast states. Lidl US is No. 89 on the PG 100, Progressive Grocer’s 2022 list of the top food and consumables retailers in North America.