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ACNielsen and Spectra Launch Consumer Marketing Mix Service
ACNielsen U.S., an operating unit of ACNielsen, and the MediaPlan division of Spectra Inc., each VNU companies, today announced the launch of a jointly developed information service that brings a new level of actionability to the process of marketing mix modeling. -
Transora Names Graham Hodge General Manager for European Operations
Transora, the global eMarketplace for consumer packaged goods (CPG) suppliers, manufacturers and retailers, today announced that it has appointed Graham Hodge as its new General Manager for Europe, effective immediately. Hodge reports to Judith A. Sprieser, Transora's CEO.