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The Raley’s Companies' Chief HR Officer Retires

Laura Croff spent 22 years with food retailer
Marian Zboraj, Progressive Grocer
The Raley's Companies
Laura Croff

The Raley’s Companies has revealed that its chief human resources officer, Laura Croff, retired from the company on June 29.

Croff started with the organization as a human resources business partner and became chief human resources officer in 2018. She was instrumental in Raley’s expansion, including the creation of the company’s shared services model, supporting all operating divisions of Raley’s.

“The board and I are deeply appreciative to Laura for the positive and enduing impact she has had on us, the team and our company,” said Keith Knopf, Raley’s president and CEO. “We are excited for Laura to commence this next chapter in her life and wish her all the happiness in retirement.”

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During her 22-year career with Raley’s, Croff implemented several key initiatives aimed at promoting the well-being of team members, including the creation of comprehensive training and leadership/development programs and expansion of health-and-wellness benefits.

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“It has been an honor and privilege to serve The Raley’s Companies’ team members. I have seen firsthand the incredible opportunities for growth and development that The Raley’s Companies offers,” said Croff. “I want to express appreciation to the board of directors, CEO Keith Knopf, all of my peers and team members for their support and collaboration over the last two decades. I am grateful to all of them for having made my journey memorable and impactful.”

Raley’s credits Croff’s leadership and vision for the internal bench of ready-now talent to support her succession. The company will reveal additional leadership changes in the coming days.

West Sacramento, Calif.-based Raley’s operates more than 230 locations across four states and four Tribal Nations under the following banners: Raley’s, Bel Air, Nob Hill, Raley’s One Market, Bashas,’ Food City, AJ’s, Bashas’ Diné Markets, Full Circle, Farm Fresh to You and Fieldera. The company is No. 55 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.

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