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Path to Purchase

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

https://chainstoreage.com/expert-opinion-how-regional-grocers-can-win-against-odds

Regional Grocers Have the Greatest Cheerleaders

4 players earn the top spots in Bain & Co.’s latest "Advocacy in Retail" study

Raley’s Marks 85th Anniversary With Positivity Campaign

Customers invited to celebrate with volunteerism and social media

Unilever Bids Farewell to Marketing to Children

Company hopes move will help parents, caregivers and kids fight childhood obesity

Kroger Makes Case for Marketing Precision

The grocer's self-service ad platform increases transparency.

Walmart's Super Bowl Commercial Features Grocery Pickup

"Famous visitors" campaign includes 12 popular TV show and movie characters

Kroger Unveils 2020 Food Trends, New Podcast

Retailer homes in on flexitarian foods, food as medicine, NOWstalgia and more

Growing Olive Oil Sales at Grocery

Associate and consumer education, sampling events are key to boosting category

NGA Awards Grocers for Marketing, Merchandising Campaigns

Voting also open for the highest marketing, merchandising awards

FMI Rebrands, Nixes 'Marketing Institute'

New identity focuses on an interconnected supply chain

Differentiation, retention and better data can boost shopper engagement

H-E-B Taps Star Power for App Downloads, Free Groceries

Grocer teams with Eva Longoria on Super Bowl commercial

Grocer adding coupons, personalization and online grocery to online products

Snack Food Sales to Continue to Soar During Super Bowl Week

Biggest sellers are tortilla chips, pretzels, potato chips, dips

Initiative highlights how choice has positive impact on ocean

Why FMI Had to Change Its Name

Executives at the new Food Industry Association’s annual executive conference shared their thoughts on the much-needed change

8 food retailers, 2 suppliers, 1 community collaborator honored

SpartanNash Takes Nutrition, Lifestyle Attributes to the Shelf Edge

Nutrition Pathway includes 22 key traits now visible at Family Fare, D&W Fresh Market, and VG's Grocery stores

Walmart Makes Post-Holiday Executive Moves

Mega-retailer names new chief merchant, U.S. COO

Tyson Fresh Meats to field a competitive barbecue team

Group aims to lead CPG industry into the future

3 Retail Trends Impacting Grocers in 2020

A look at deep analytics, touchscreens and interactive apps

Rabobank report notes that online grocery sales are growing but still face obstacles

Kroger Expands Partnership With Walgreens

New GPO aims to deliver cost savings and other efficiencies across several sourcing categories

Kroger to Introduce Hyrdroponic Farms in Stores

QFC banners are 1st locations to grow produce on site

Program now available at 46 of company’s MI stores

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