Path to Purchase

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Path to Purchase

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

Enhancements to CitrusAd e-commerce advertising platform improve brand sales

The New Point of Purchase for Food Retailers

Massive shift in shopper behavior has transformed parking lots into highly influential touchpoints

Beyond Meat Expands to Sam’s Club, BJ’s Wholesale

The plant-based meat alternative also launches first TV spot

CVS Introduces Touch-Free QR Code Payments

In-store customers can now pay with PayPal and Venmo

Sprouts Farmers Market Reports Q2 Sales Surge

E-commerce sales grow 500% as curbside pickup is rolled out

Digital Adoption to Cripple Print Promotions

Coupons.com founder offers a dire prediction

Kroger Builds on Its Invisible Advantage

The grocer is setting a new standard for precision and accountability

Weis, Smart & Final, Others Launch Digital Ad Solution

New Mercatus Digital Advertising combines e-commerce platform with CitrusAd partnership

Can Walmart Really Take On Amazon Prime?

The Walmart+ subscription service could launch later this month

Connected Kitchen Movement Gathers Momentum

Food retailers poised to benefit from eventual integration

Consumers Splurging on Sweet Treats

Candy is still dandy no matter the circumstances

Customized solution includes products selected by attribute

What’s Next for CPG Brands in Unprecedented Times?

Retailers can learn lessons from the Great Recession

Fight Against Racism Targets Familiar Retail Brands

Aunt Jemima and Uncle Ben exit the retail stage

Amazon Leads Online SNAP Benefits to 36 States

USDA has been expediently working with retailers amid the COVID-19 pandemic

Kroger Teams Up With Streaming Platform Roku

New shopping data program for improved advertising

An In-Depth Assessment of the Kroger-Walgreens Partnership

Viewed by many as a model of merchandising innovation

Acosta Taps Coca-Cola Exec for Chief Growth Officer

John Carroll appointed to the newly created role

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