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Path to Purchase

Merchandising and marketing news and insights related to the transformation of the food and consumer goods path to purchase

Publix, King Soopers and H-E-B Top Shopper Perceptions

Exclusive research identifies driving factors for customers

In Retail We Trust Coca-Cola

Exclusive research from Coca-Cola identifies key factors for building shopper loyalty at the channel level

Rethinking Shopper Engagement During the COVID-19 Crisis

Join a virtual roundtable on Tuesday, March 31

Frozen Foods See a Resurgence, Attract New Fans

Manufacturers and retailers work to keep them buying

Raley's Takes Senior Care to the Next Level

Grocer is offering Senior Essentials Bags for in-store or curbside pickup

Publix Now Offering a Club Membership

Grocer's new program adds personalization to digital features with exclusive member perks and content

Kroger Limits Purchases of 'Coronavirus-Fighting' Products

Hand sanitizer, cold and flu remedies make the list

Whole Foods Creates In-Store Excitement for Beauty

5 predictions in advance of Beauty Week 2020

Giant Adds Flexibility to Its Rewards Program

New digital program replaces Giant Gas Rewards

4 players earn the top spots in Bain & Co.’s latest "Advocacy in Retail" study

SpartanNash Debuts Kids Crew Mascots

Online resources, fresh fruit for kids and free supermarket tours to make the USDA’s nutrition guide fun and interactive

Publix Adds More Swag for Loyal Customers

Kids' line garners social media excitement

Brookshire Grocery Co.

Honorees recognized at the 2020 NGA Show

Unilever Bids Farewell to Marketing to Children

Company hopes move will help parents, caregivers and kids fight childhood obesity

Walmart's Super Bowl Commercial Features Grocery Pickup

"Famous visitors" campaign includes 12 popular TV show and movie characters

Kroger Makes Case for Marketing Precision

The grocer's self-service ad platform increases transparency.

Kroger Unveils 2020 Food Trends, New Podcast

Retailer homes in on flexitarian foods, food as medicine, NOWstalgia and more

Raley’s Marks 85th Anniversary With Positivity Campaign

Customers invited to celebrate with volunteerism and social media

Grocer adding coupons, personalization and online grocery to online products

FMI Rebrands, Nixes 'Marketing Institute'

New identity focuses on an interconnected supply chain

3 Retail Trends Impacting Grocers in 2020

A look at deep analytics, touchscreens and interactive apps

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