Consumer engagement app Fetch Rewards has surpassed 5 million daily active users, according to metrics from San Francisco-based Data.ai. Having added more than 1 million to that daily active user number in the past month alone, the company is seeing widespread interest in its rewards platform.
“We’re reinventing the way people engage with brands by improving the efficiency of the relationship, and by making it fun,” noted Wes Schroll, CEO and founder of Madison, Wis.-based Fetch. “That’s why we’re seeing these numbers climb. We’re looking forward to continuing to partner with brands that will offer consumers the best experience and leverage our vast amount of users to return the strongest impact for those brand partners.”
With more than 17 million people using the app monthly, Fetch’s daily user count reached 5 million for the first time in July. Demand for the app has continued to rise as consumers seek new ways to save money on grocery staples amid record inflation.
“One thing that makes 5 million so exciting to us is that it’s about a third of our monthly active users,” added Schroll. “We’ve seen this ratio increase, and we’re now on a trend line towards social media apps, rather than utility-savings apps.”
According to the company, its app outperforms such leading apps as Target, DoorDash and Instacart, and, with more than $133 billion in annualized retail sales, the Fetch platform is equivalent to the nation’s fifth-largest and fastest-growing retailer, trailing only e-commerce and big-box giants like Amazon and Walmart. The company has established partnerships with Albertsons and General Mills, among others.
Fetch’s data provides the basis for a new generation of advertising tools that drive real, measurable purchasing decisions. It has more than 500 global brands on its roster. For partners, Fetch Rewards helps accelerate growth and provide a greater understanding of customer behavior to allow for better consumer relationships and stronger brand loyalty. On the consumer side, its frictionless experience creates a fun, social and rewarding experience.