Today’s customers are diverse in every way, on the move, and constantly changing shopping channels. As a result, grocery retailers have developed increasingly sophisticated ways to match products to people.
The digital transformation of retail isn’t a marketing stunt or test case—it’s quickly becoming the new normal. Retailers are radically rethinking how they use technology to shape optimized, just-for-you shopping environments that delight consumers and differentiate their stores.
Supply chain leaders at major FMCG retailers say demand management and forecasting is one of the Top 3 areas for artificial intelligence in the next five years, according to a new survey conducted by EnsembleIQ on behalf of Symphony RetailAI.
Until now, artificial intelligence (A.I.) has really only been for businesses with big budgets and large data sets. Today, A.I. is accessible to companies of all sizes: it has leveled the playing field for retailers. A.I.