Perimeter

NEW YORK - While the USDA dropped the ball when it came to communicating the value of the Food Pyramid to consumers, it seems that the supermarket industry picked it up and ran, and as a result people are eating healthier, according to the latest alert from VNU's Executive Perspective. Now a new initiative from the USDA plans to take the message even further.

NEW YORK -- U.S. consumers are purchasing an unprecedented amount of sports nutrition products, having spent nearly $4 billion on the category last year, and with spending poised to grow to $4.8 billion in 2010, according to a report from independent market analyst Datamonitor here.