Perimeter

Retailers that approach sports marketing strategically can take the lead -- but they must be willing to open the throttle and accelerate beyond sponsorship rights.

CARTERET, N.J. -- Pathmark's first "Go Fresh, Go Local" unit, embodying the chain's latest branding and merchandising initiatives, is a prototype that will seed future strategic remodels, several of which are in "the planning process" and should be completed by the end of the year, Pathmark's spokesman, Rich Savner, told Progressive Grocer yesterday.

Retailers and suppliers get down to the nitty-gritty of merchandising and pricing -- and the future of organics -- in part two of PG's roundtable discussion.

Retailers that approach sports marketing strategically can take the lead -- but they must be willing to open the throttle and accelerate beyond sponsorship rights.

Retailers and suppliers get down to the nitty-gritty of merchandising and pricing -- and the future of organics -- in part two of PG's roundtable discussion.

CARTERET, N.J. -- Pathmark's first "Go Fresh, Go Local" unit, embodying the chain's latest branding and merchandising initiatives, is a prototype that will seed future strategic remodels, several of which are in "the planning process" and should be completed by the end of the year, Pathmark's spokesman, Rich Savner, told Progressive Grocer yesterday.

SECAUCUS, N.J. -- Leading Hispanic-owned food company Goya Foods here is sponsoring the New York Yankees, a marketing move that reflects the increasing intersection of Hispanic culture and America's favorite pastime.

SECAUCUS, N.J. -- Leading Hispanic-owned food company Goya Foods here is sponsoring the New York Yankees, a marketing move that reflects the increasing intersection of Hispanic culture and America's favorite pastime.