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FMI, GMA Gearing Up for New MyPyramid Campaign
WASHINGTON - Two of the supermarket industry's leading trade groups, the Food Marketing Institute (FMI) and Grocery Manufacturers Association (GMA), are taking steps to help retailers promote the U.S. Department of Agriculture's MyPyramid initiative via an in-store promotional campaign. The campaign, to be called "Take a Peak," is slated to roll out at more than 3,500 food stores starting in the first quarter of 2007.