News Briefs

Wakefern Food Corp. is expanding usage of Freeosk’s interactive multimedia sampling kiosks for turnkey, multisensory, in-store retail media activation.

Following a successful pilot, Wakefern is placing Freeosk units in 95 ShopRite and The Fresh Grocer stores to transform ordinary in-store spaces into discovery destinations for new products and categories.

[Read more:  “Wakefern Exec Headlines GroceryTech Panel”]

According to the company, Freeosk campaigns historically generate an average sales lift of over 50%, with 70% of buyers being new to brands and over 20% of the converted shoppers repeating purchases post-campaign. The Freeosk platform inspires shopper engagement and trial by combining in-store sampling, merchandising and digital media.

“Trial lowers barriers to entry for products and expands the shopper base for brands by attracting incremental users to the category while in-store. By capturing the shopper activity, brands are provided transparent measurement and retail media opportunities to engage with emerging and renewed brand users,” said Natalie Menza-Crowe, MS RD, director of marketing and wellness strategy for Wakefern.

"Brand adoption is a key milestone on the path-to-purchase. From that moment on, you build loyalty and customer lifetime value. Freeosk is honored to help facilitate seamless in-store retail media programs with Wakefern that provide clear ROI,” said Matt Eichorn, president, co-founder and CEO at Chicago-based Freeosk.

Keasbey, N.J.-based Wakefern comprises nearly 50 members that independently own and operate 360-plus supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage and Fairway Market banners in New Jersey, New York, Connecticut, Pennsylvania, Maryland, Delaware, Massachusetts, New Hampshire and Rhode Island. Together with its member companies, Wakefern employs nearly 80,000 people. The retailer-owned co-op is No. 29 on The PG 100, Progressive Grocer’s 2023 listing of the top food and consumables retailers in North America.

If charity begins at home, Target Corp. is keeping it close this summer. The Minneapolis-based retailer announced that it is investing in the Minneapolis Downtown Council’s “Summer’s Best Downtown” campaign that aims to support and encourage visits to the community.

Target estimates that more than 15,000 of its employees work or live in the city. "For Target, Minneapolis is not only home to our headquarters, it’s also a community where so many of our team members live. We have immense pride in our city and are proud to partner with the Minneapolis Downtown Council on this initiative to celebrate and support the things that make it a great place to live, work and shop,” said Amanda Nusz, SVP of corporate responsibility and president of the Target Foundation.

Over the course of the summer, visitors can take part in any of the 1,800 events that will be offered, including live music, games, food trucks, celebrity appearances, giveaways and more. Many activities will be held on Thursdays, with themes ranging from “Garden Bash” to “Roller Disco.” According to the Minneapolis Downtown Council, more than 8.6 million patrons visited the downtown area last year.

In addition to its support of summer events and programming, the Target Foundation awards Hometown Foundation Grants that foster entrepreneurship, workforce development, housing and asset building. The company’s team members regularly give back to the community through service, collectively volunteering more than 82,000 hours in the area in 2022.

Target Corp. is No. 6 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America, with nearly 2,000 locations.

To provide shoppers with more information at the point of sale, KeHE Distributors LLC is adding smart shelf tags that deliver instant digital content on in-store products.

The natural and organic, specialty, and fresh product distributor is teaming up with Cornerstone Consulting to incorporate “hyperdynamic” QR codes that offer capabilities beyond standard QR codes. While consumers can access relevant information quickly, suppliers can share promotional offers, nutrition information, traceability details, videos, images and more. The tags also benefit retailers, which don’t have to source, manage or update content.

“We’re in a new era of consumer access, and we want to empower our suppliers and retailers to deliver what customers want – instant information about an item on the shelf,” said Katie Paul,  SVP of merchandising at Naperville, Ill.-based KeHE. “We’re thrilled to offer this technology to our partners as we work together to innovate the in-store experience.” 

Added Dave Boos, president of Tampa, Fla.-based Cornerstone Consulting, “The best way to immediately reach a consumer is offering them the information they need the moment they see your product.”

Chinese e-comm giant Alibaba Group is looking to take its grocery unit public and divesting its cloud computing business in the wake of slower spending and lower-than-expected revenues during its latest quarter. Its core online business will remain private.

Chairman and CEO Daniel Zhang confirmed that the board of directors had approved plans to begin the initial public offering (IPO) process for Alibaba’s Freshippo grocery arm. The IPO should be completed in the next six to 12 months.

“In an increasingly complex world, we have proactively transformed our organization to strengthen the competitiveness of our businesses through greater independence to address the evolving needs of different customers and capture new opportunities,” Zhang said.

The move comes as global economic pressures continue to mount. Alibaba reported a 2% gain in revenue to top USD $29.6 billion during the period ending March 31, which was lower than analyst estimates. Revenue from its commerce business in China dipped 3% during Q1. That said, the company noted that Freshippo netted positive operating reports and continues to improve its operating efficiencies and merchandising capabilities.

As a testament to the resilience of the grocery unit, Freshippo also revealed this week that it’s planning to create eight procurement centers to bring more groceries into the Chinese market. The company signed agreements with 13 retail groups, global associations and brands, including the U.S.-based berry producer Driscoll's. There are more than 270 self-operated Freshippo stores in China.

Hannaford Supermarkets has reached an agreement to purchase Community Pharmacy, in Blue Hill, Maine. The pharmacy, located inside the new Hannaford store that formerly operated under the Tradewinds Marketplace banner, will begin operations as a Hannaford pharmacy on Monday, June 12.

The grocer is buying the business from Joe Bruno, owner of Augusta, Maine-based Community Pharmacies, which has served Blue Hill customers for 17 years. Bruno will retain ownership of Community Pharmacies’ eight other locations.

As a Hannaford pharmacy, the facility will be open the same hours as previously: Monday through Friday from 8 a.m. to 6 p.m., and Saturday from 8 a.m. to 2 p.m. The pharmacy will employ seven associates, all of whom will make the transition from the Community Pharmacy team to Hannaford.

[Read more: "Hannaford’s Store Manager of the Year Focuses on Community, Friendly Work Environment"]

“We’ve received such a warm welcome from the Blue Hill community and are excited to extend the Hannaford experience to the pharmacy, where customers will continue to receive compassionate care and personalized service from the trusted health professionals who have helped them maintain good health over the years,” noted Blue Hill Hannaford Store Manager Patrick Doak. “Our skilled and knowledgeable pharmacy staff, many of whom customers will be familiar with from Community Pharmacy, are committed to ensuring a seamless and positive transition.”

The acquisition follows the formal opening of Hannaford’s store in Blue Hill on May 12.

Scarborough, Maine-based Hannaford operates 186 stores in Maine, New York, Massachusetts, New Hampshire, and Vermont and employs nearly 30,000 associates. Parent company Ahold Delhaize USA, a division of Zaandam, Netherlands-based Ahold Delhaize, is No. 10 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America. 

Big Y Foods Inc. will open its 16th and 17th Big Y Express Fuel and Convenience locations at 580 Main Street in Somers, Conn., and at 241 Hazard Avenue in Enfield Conn., respectively. Both stores are scheduled to reopen under the Big Y Express banner on July 15, bringing the total number of these locations in Connecticut to six.

The new Big Y Express locations will each offer eight pumping positions, each with 87, 89 and 93 octane fuel and diesel, as well as a free air machine for tire inflation. Fuel discounts are available every day for myBigY members. Additional amenities include Big Y’s Wide Awake bean-to-cup fresh coffee, along with such grab-and-go items as milk, cold drinks and snacks. The company is currently hiring for management and select part-time positions at the Somers and Enfield locations.

[Read more: “Big Y Getting Ready to Launch New-Concept Store in Massachusetts”]

“We are always looking to bring our customers even more, especially during these challenging times,” noted Big Y President and CEO Charles L. D’Amour. “We are excited to not only help our customers save on their fueling needs, but also make life easier by offering quick convenience items that our customers can grab on the run.”

The first Big Y Express store opened in 2013 in Lee, Mass.

Springfield, Mass.-based Big Y is one of the largest independently owned supermarket chains in New England. Big Y operates locations throughout Massachusetts and Connecticut, including supermarkets, Table & Vine Fine Wines and Liquors, and Big Y Express gas and convenience locations, with more than 10,000 employees. The company is No. 72 on The PG 100, Progressive Grocer’s 2023 list of the top food and consumables retailers in North America.