Promotion Management

Annual coupon use is rising for the first time since 1992, according to process improvement company Inmar, and coupon distribution has reached the highest level recorded since the company began tracking trends in 1988.

CMI Ambrosia Apples and fitness expert Leslie Sansone are promoting Sansone’s new DVD combining indoor walking with Pilates exercises by including in each copy a card touting Ambrosia Apples and a $2-off coupon any current in-store Leslie Sansone DVD.

The latest addition to Piggly Wiggly Carolina Co.’s successful loyalty program will enable customers of the iconic chain to earn free groceries even faster through the Greenbax Rewards Club.

C.V.’s Family Foods this week added Grocery Shopping Network’s (GSN’s) digital shopper planning platform to the Web site for its 21 Marvin’s Food Stores located in Arkansas, Kansas and Oklahoma, joining the company’s 14 stores already on the GSN network.

To raise awareness of its lineup of over 40 soups containing 100 calories or under, Progresso Soup has rolled out the “Souper You Debut” contest, which will send three grand-prize winners to fashion capital New York City for a complete makeover by top stylists and wardrobe specialists.

To help maximize shopper savings, the Great Atlantic & Pacific Tea Co., Inc. has introduced a series of weekly shopping guides offering in-store advertised specials, money-saving coupons and extra values that are unavailable elsewhere.

As football fans across America ready themselves for game day on Feb. 7, Ruiz Foods, Inc. will roll out a full-page FSI brand-awareness promotion targeting Super Bowl XLIV.

In an effort to better understand of the wants and needs of shoppers across its expanding operations, Tyler, Texas-based Brookshire Grocery Co. (BGC) is expanding the deployment of its enterprise software solution across its more than 150 Brookshire, Super 1 Food, Olé Foods, and ALPS (Always Low Price Store) stores in Texas, Arkansas, Louisiana and Mississippi.