Promotion Urges Shoppers to Walk Over to Ambrosia Apples

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Promotion Urges Shoppers to Walk Over to Ambrosia Apples

CMI Ambrosia Apples and fitness expert Leslie Sansone are promoting Sansone’s new DVD combining indoor walking with Pilates exercises by including in each copy a card touting Ambrosia Apples and a $2-off coupon any current in-store Leslie Sansone DVD.

In support of the partnership, Wenatchee, Wash.-based CMI, the exclusive grower of Ambrosia Apples in the United States and one of the largest growers, packers and shippers of premium apples, pears and cherries in the state, has developed a shipper that holds five euro cases of fresh the apple variety and features signage depicting Sansone, in addition to coupons for her fitness DVDs, and recipes.

Easily spotted in the produce section by their bright skin — an iridescent pink blush over a creamy background — Ambrosia Apples offer a sweet flavor; tender, juicy flesh with a fine, crisp texture; a low acid content and a pleasing aroma.

A vigorous proponent for over 20 years of the philosophy that people can lose weight by walking, Leslie Sansone has created over 100 Walking Workout instructional DVDs.