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11/18/2021

Local Express Empowers Grocers With ShoptoCook

Upgraded kiosk software aims to create better customer experience
Bridget Goldschmidt
Managing Editor
Bridget Goldschmidt profile picture
Local Express Empowers Grocers With ShoptoCook
Local Express' upgraded software enables ShoptoCook clients to integrate a deli and catering model into their in-store media kiosks.

Local Express, an e-commerce solution tailored to independent grocery stores, enterprises and food retailers, has teamed up with ShoptoCook, a digital media platform that aims to connect indies with customers in-store and online. The partnership offers technology solutions in digital multimedia formats — mainly kiosks — for grocery retailers. 

The solution, developed by Local Express, enables ShoptoCook clients to integrate a deli and catering model into their in-store media kiosks. Upgraded software allows customers to bypass the line in the deli, bakery or meat department and place orders they can conveniently pick up while buying other items in the store. The goal is to help food and beverage retailers boost productivity and reduce strain on employees. Kiosk stations also minimize customer wait time, resulting in a seamless, omnichannel shopping experience that will ultimately increase customer satisfaction.

The kiosk system serves as a marketing engine as it integrates with existing point-of-sale systems and loyalty programs. Local Express’ kiosk module is independent of kiosk hardware, which means that the app can run on a low-cost tablet or be integrated into a store’s existing kiosk framework. 

“One of Local Express’ missions is to provide tools for independent grocers and to offer advanced shopping options to their shoppers, such as kiosks,” said Bagrat Safaryan, CEO of Glendale, Calif.-based Local Express, which launched its kiosk service this past September. “We are excited to be working with ShoptoCook’s advanced in-store kiosks, which are already in great demand. Both companies are dedicated to bringing leading-edge technologies to the independent grocers.” 

“We are always working to provide innovative solutions and services to our customers,” noted Mark Pruszinske, chief marketing officer at Williamsville, N.Y.-based ShoptoCook, whose platform is used by more than 1,200 retail locations. “Utilizing our extensive network of kiosks and working with Local Express, we can provide in-store ordering options to shorten the line and take pressure off the front-line workers. Local Express’ solution can be added on to our existing kiosks, so switching the feature on is quick and simple.”

Local Express’ branded service allows brick-and-mortar companies to own their entire e-commerce offering from purchase to delivery. This encompasses full POS integration, inventory category management, real-time data analytics reporting tools, and total customization of the look and feel of their own branded online storefront.

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