Hy-Vee Simplifies How Consumers Receive Medications
GoodRx has unveiled a new e-commerce experience for retail pharmacies that improves how consumers get their medications via the GoodRx savings platform. The company is launching the experience with Midwest retailer Hy-Vee.
Now, when a person searches for their medication on GoodRx and selects Hy-Vee as their preferred pharmacy, the system will check for medication inventory, validate the prescription, and enable the person to pay online before picking up the prescription in-store. This is part of GoodRx’s broader strategy to deliver digital innovation that simplifies the prescription-purchasing process for consumers while supporting retail pharmacy efficiency and profitability.
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“This innovative solution with GoodRx will streamline the pharmacy process and make it easier for patients to get their prescriptions at Hy-Vee,” said Angie Nelson, Hy-Vee’s SVP of pharmacy. “Using this new online experience will help patients manage their costs more effectively and enhance the overall pharmacy experience for both patients and our pharmacy staff.”
How the e-commerce experience works:
- Checks inventory: When a consumer searches for a medication, GoodRx checks if it’s available at the pharmacy and can be purchased online.
- Validates prescription: GoodRx confirms the consumer’s prescription is on file and being filled to support a seamless pickup experience at the pharmacy counter.
- Completes order: The consumer pays the GoodRx price online via credit card or can select the pay-over-time option.
The launch of this online functionality responds to the shift toward more digitally integrated retail experiences for consumers, health care professionals (HCPs) and retail pharmacies. For consumers and HCPs, the platform can help simplify the prescription validation process and integrate seamless payment and fulfillment options, facilitating smoother medication management. For retail pharmacy partners, it streamlines pharmacists’ workflows and offers a user-friendly online experience, with the goal of driving customer growth.
“Today’s interactions at the pharmacy counter are often fraught with friction points, both for pharmacists and consumers,” said Wendy Barnes, president and CEO of Santa Monica, Calif.-based GoodRx. “We understand the need to develop innovative solutions that make it easier for people to get their medications, and are working with retailers and pharmaceutical manufacturers to modernize the online experience so we can help remove the strain on all sides. There are many ways that we can leverage our e-commerce solution to help industry stakeholders improve profitability and drive innovation in the prescription experience.”
GoodRx first rolled out its e-commerce solution last fall with the launch of a direct-to-consumer shopping experience with Opill, the first over-the-counter birth control pill.
According to the company, GoodRx is used by nearly 30 million consumers and more than 1 million health care professionals annually. Since 2011, GoodRx has reportedly helped Americans save more than $85 billion on the cost of their medications. Publix Super Markets joined the GoodRx network last year.
Employee-owned Hy-Vee operates more than 570 business units across nine Midwestern states, with sales of $13 billion-plus annually. The West Des Moines, Iowa-based company is No. 38 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America.
