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Hy-Vee Adds Gluten-Free Option to Its Thanksgiving Deals

Midwest grocer is offering special meal deals as well as prepared meals that are budget friendly
Marian Zboraj, Progressive Grocer
Hy-Vee
Hy-Vee announces special Thanksgiving meal options for as low as $30.

Hy-Vee is offering special meal deals as well as prepared meals that are budget friendly to help make Thanksgiving cooking as easy as possible. The retailer says these affordable options will meet the needs of any family gathering, whether it is a dinner for two or a family buffet for 20. 

New to Hy-Vee’s holiday promotions this year is a gluten-free meal deal with ingredients for just $50. Many of today’s consumers are adopting gluten-free diets due to perceived health benefits, such as enhanced digestion and increased energy levels.   

[RELATED: Ditching the Drive-Thru for On-the-Go Healthy Groceries]

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This year, Thanksgiving meal options at Hy-Vee include:

  • Meal Deals: Hy-Vee’s meal deals include all the traditional ingredients needed to prepare your Thanksgiving meal for the best value. Meal packages start at $30 and feed up to six people and include a whole turkey or turkey breast. All meal packages also include a dessert.
  • Gluten-Free: A new option this year, this meal deal offers the same traditional ingredients but with gluten-free options and is available for just $50.
  • Prepared Holiday Meal Kits: Hy-Vee will again offer its popular holiday meal kits. These options are available for a party of two to 20 and include a choice of protein with sides that come prepared and only require reheating. Customers can place orders by calling their local Hy-Vee store or ordering online at Hy-Vee.com. Customers who purchase the prepared holiday meals will be able to schedule a time to pick up their order in store prior to the Thanksgiving holiday or via curbside pickup at Hy-Vee grocery stores the morning of Thanksgiving Day.

“Thanksgiving is another opportunity for Hy-Vee to help customers save time and money, and these meal options will do just that while allowing customers to spend more time with friends and family,” said Anna Stoermer, EVP and chief retail officer at Hy-Vee. “We know the holidays can be a busy time and that no two celebrations look the same, so whatever Thanksgiving looks like for you, Hy-Vee has you covered.”

In addition to the Thanksgiving meal options, Hy-Vee is running its “Buy a ham, get a turkey free” promotion throughout the month of November at all Hy-Vee locations.  

All Hy-Vee stores will be closed on Thanksgiving Day; however, pre-ordered meal kits can be picked up between 8 a.m. and 11 a.m. on Thanksgiving Day.

Employee-owned Hy-Vee operates more than 570 business units across eight Midwestern states, with sales of more than $13 billion annually. The West Des Moines, Iowa-based company has more than 75,000 employees and is No. 38 on The PG 100, Progressive Grocer’s 2024 list of the top food and consumables retailers in North America

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