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eGrowcery Reveals Partnership With Red Pepper

Companies aim to deepen retail customer engagement
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A new partnership has united eGrowcery’s customizable e-commerce ecosystem with Red Pepper’s shopper engagement technology, enabling retailers to provide personalized experiences both online and in-store.

eGrowcery, developer of a white-label, unified commerce platform for the retail food industry, and Red Pepper, a provider of interactive digital experiences, have formed a partnership with the goal of revolutionizing how retailers attract, engage and retain customers through advanced digital platforms. The companies are working together to deliver cutting-edge shopper engagement across digital channels.

The partnership has united eGrowcery’s customizable e-commerce ecosystem with Red Pepper’s shopper engagement technology, enabling retailers to provide seamless, personalized experiences both online and in-store. The integrated solution offers retailers real-time data, interactive shoppable digital flyers and unified marketing tools to reach customers, spur higher engagement and boost conversion rates.

[RELATED: Houchens Taps eGrowcery to Enhance In-Store Digital Commerce Experience]

“Retailers today need more than a simple online storefront — they need a comprehensive digital platform that delivers actionable insights and fosters meaningful customer relationships,” said Patrick Hughes, CEO of Bloomfield Hills, Mich.-based eGrowcery.

“By partnering with Red Pepper, we’re equipping our clients with more tools to create an engaging, data-driven experience that builds loyalty and drives sales. This partnership underscores our commitment to innovation and to helping retailers thrive in an increasingly competitive market.”

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The joint platform gives retailers the following:

  • A unified, omnichannel digital experience that integrates seamlessly with existing store systems
  • Interactive, shoppable digital flyers and personalized marketing campaigns
  • Comprehensive analytics for in-depth shopper insights and better business decisions
  • Improved operational efficiency and accelerated go-to-market for digital initiatives

“The modern shopper expects intuitive, interactive experiences across every touchpoint,” noted Greg Radford, CEO of New York-based Red Pepper. “Our partnership with eGrowcery gives retailers the ability to connect with customers in new ways — combining shoppable digital flyers, personalized offers and a 360-degree view of shopper behavior. Together, we’re enabling retailers to move beyond static content and embrace a future where every customer interaction is an opportunity to engage, learn and grow.”

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